Best Market Research Quotes | Short & Famous Sayings Page 3

“There is very little sense that anybody really knows what works or why. But that's not a shock. And I don't think market research would solve that.”

Thinking Knows Littles Research Solve Shock Market Research

Author:Charlie Huston

“Research is to see what everybody else has seen, and to think what nobody else has thought.”

Thinking Science Research Discovery Scientist Classroom Science And Religion Scientific Method Scientific Research Market Research Science Religion Great Science Medical Research Science Research

Author:Albert Szent-Gyorgyi

“Research is four things: brains with which to think, eyes with which to see, machines with which to measure and, fourth, money.”

Thinking Eye Science Brain Four Research Machines Fourth Measurement Market Research

Author:Albert Szent-Gyorgyi

“Do your own market research; ask your last ten customers exactly why they bought from you.”

Lasts Asks Ten Research Customers Market Research

Author:Brian Tracy

“I love market research because you really have an idea of what your consumers are looking for.”

Ideas Research Consumers Market Research

Author:Aerin Lauder

“Running a company on market research is like driving while looking in the rear view mirror.”

Running Views Business Company Research Mirrors Driving Market Research Rear View Rear View Mirror

Author:Anita Roddick

“You don't market-research a novel; you really are writing it for yourself. It's a hobby, in many ways. The problem becomes what you do when you're confronted by criticism. You just don't listen to it.”

Way Writing Problem Novel Research Criticism Hobbies Market Research

Author:Bret Easton Ellis

“But this is where you get all the market research and things get in danger of becoming formulaic, and where you depend on brands and getting recognised actors. It's the thing that precludes risk very often, otherwise everyone would be avant-garde all over the place.”

Would Be Actors Risk Danger Depends Becoming Research Brands Avant Garde Market Research

Author:Colin Firth

“Intrinsic value follows meaning follows form follows economics follows function follows more economics follows market research.”

Form Values Research Economics Function Follow Me Market Research

Author:Erik Adigard

“We don't believe in market research for a new product unknown to the public. So we never do any.”

Believe Products Research Don't Believe Market Research New Products

Author:Akio Morita

“At the end of the process we called a market research company to find out whom the film was for or what was the target audience. We didn't have a lot of money to release the film, so in order for it to play in cinemas, which are dominated by films with much larger marketing budgets, we had to discover whom the film was for.”

Ends Play Film Order Process Company Audience Research Marketing Release Budgets Cinema Target Lots Of Money Market Research Target Audience

Author:Alex Abreu

“We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build.”

People Thinking Wanted Groups Design Judging Research Built Sells Best Things Macs Best Job Market Research Inventing Things

Author:Steve Jobs

“The theme of corporate stories (and millions drink them in every day) seldom varies: to be happy you must consume, to be special you must conform. Absurd, obviously, yet our identities have become so fragile, so elusive, that we seem content to let advertisers provide us with their version of who we are, to let them recreate us in their image: a cookie-cutter image based on market research, shallow sociology, and insidious lies.”

“Anything new and different is most susceptible to market research.”

Different Research Susceptible Market Research

Author:Phil Keoghan

“USA Today has come out with a new survey - apparently, three out of every four people make up 75% of the population.”

People Today Funny Science Three Fun Four Population Math Mathematical Usa Statistics Surveys Market Research

Author:David Letterman

“In market research I did at Microsoft Corp. in the early 1990s, I estimated that the 'Wall Street Journal' took in about 75 cents per copy from subscribers, $1.25 at the newsstand and a whopping $5 per copy from ads. The ad revenue let them run a far bigger newsroom than subscribers were paying for.”

Running Streets Wall Research Bigger Copies Ads Cents Journal Revenue Microsoft Market Research Wall Street Journal

Author:Nathan Myhrvold

“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”

People Business Enemy Dangerous Research Advertising Signals Market Research Adverts

Author:David Ogilvy

“The paradox of Steve Jobs's career is that he had no interest in listening to consumers - he was famously dismissive of market research - yet nonetheless had an amazing sense of what consumers actually wanted.”

Wanted Jobs Interest Careers Listening Research Consumers Paradox Market Research

Author:James Surowiecki

“Money won't buy happiness, but it will pay the salaries of a large research staff to study the problem.”

Problem Funny Happiness Money Pay Study Laughter Research Humorous Investment Witty Saving Staff Salary Savings Market Research Money Talks Study Group

Author:Bill Vaughan

“Basic research is what I am doing when I don't know what I am doing.”

“Now death is uncool, old-fashioned. To my mind the defining characteristic of our era is spin, everything tailored to vanishing point by market research, brands and bands manufactured to precise specifications; we are so used to things transmuting into whatever we would like them to be that it comes as a profound outrage to encounter death, stubbornly unspinnable, only and immutably itself.”

Mind Used Band Research Profound Brands Eras Characteristics Encounters Precise Old Fashioned Defining Outrage Vanishing Market Research Tailored Uncool Specifications Vanishing Point

Author:Tana French

“On the day he unveiled the Macintosh, a reporter from Popular Science asked Jobs what type of market research he had done. Jobs responded by scoffing, "Did Alexander Graham Bell do any market research before he invented the telephone?”

Done Jobs Type Research Bells Reporters Telephones Market Research Macintosh Scoffing Graham Bell

Book:Steve Jobs

Source: Steve Jobs

“People are unlikely to know that they need a product which does not exist and the basis of market research in new and innovative products is limited in this regard.”

People Knows Needs Doe Business Products Research Bases Regard Unlikely Innovative Market Research

Author:John Harvey-Jones

“The need to engage businesses and decision makers with customers can only increase in importance, and as it does, the market research industry must recognise that engagement is a facet of what we do.”

Needs Doe Decision Business Industry Research Importance Increase Customers Makers Engagement Recognise Facets Market Research Decision Makers

Author:Alex Johnston

“Accustomed to the veneer of noise, to the shibboleths of promotion, public relations, and market research, society is suspicious of those who value silence.”

Science Values Sound Silence Music Listening Quiet Research Relation Hearing Noise Accustomed Promotion Suspicious Public Relations Market Research Veneer Sounds Of Silence

Book:Up against the fourth wall: essays on modern theater

Source: Up against the fourth wall: essays on modern theater

“A cookie store is a bad idea. Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies like you make.”

Ideas America Like You Research Stores Likes Reports Predictions Cookies Bad Ideas Market Research Crazy Ideas

Author:Debbi Fields

“You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.”

Years Talking Week Months Research Customers Competitors Market Research Brainstorming

Author:Aaron Levie

“You see, I used to do a certain amount of market research by going to the local drugstore and seeing what the truck drivers would put up. Now it's all just copies from the latest best-seller list and damn little of anything else.”

Littles Used Certain Seeing Amount Research Lists Locals Damn Copies Drivers Truck Sellers Market Research Best Sellers Truck Driver

Author:Jerry Pournelle

“What is research but a blind date with knowledge?”

Research Blind Blindness Market Research Blind Date

Author:Will Harvey

“Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.”

People Want Might Watches Research Intuitive Market Research

Author:Akio Morita

“Did Alexander Graham Bell do any market research before he invented the telephone?”

Research Bells Telephones Market Research Scoffing Graham Bell

Book:Steve Jobs

Source: Steve Jobs

“I don't really follow market research. In the end, I respond to my own instincts.”

Ends My Own Research Instinct Market Research

Author:Anna Wintour

“The purely random sample is the only kind that can be examined with confidence by means of statistical theory, but there is one things wrong with it. It is so difficult and expensive to obtain for many uses that sheer cost eliminates it. A more economical substitute, which is almost universally used in such fields as opinion polling and market research, is called stratified random sampling.”

Kind Mean Use Used Difficult Opinion One Thing Fields Theory Cost Research Expensive Substitutes Sheer Sample Market Research Polling Sampling

Book:How to Lie with Statistics

Source: How to Lie with Statistics