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W Quotes

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All W Quotes

“When a product debuts, it can face opposition and may require significant promotion and explanation. Heinz EZ Squirt ketchup, Crystal Pepsi, and McDonalds’ Arch Deluxe were expected to shake up their categories. The products had huge budgets to introduce and explain different colored ketchups, clear and caffeine free cola, and a gastronomic hamburger for adults. All failed. The Arch Deluxe was a quarter pound of beef on a split-top potato flour sesame seed bun, topped with a circular piece of peppered bacon, leaf lettuce, tomato, American cheese, onions, ketchup, and Dijonnaise. In 1996, McDonald's spent over US$300 million on research, production, and marketing. Despite having the largest promotional budget to that point in fast food history, the “burger with the grownup taste”, neither compelled nor impressed.”

“When a protector leaves you, it looks like the end of the world. But you gradually learn to walk by your own feet”

“When a Protestant praises some aspect of a Vatican II document as a step towards Protestantism, it can be argued that he is in error as this cannot be the case - but prior to the Council, Catholic teaching had been stated so clearly and so explicitly that no such impression could have been given. Only one interpretation, the orthodox Catholic interpretation, was possible. (page 84)”

“When a public quarrel is envenomed by private injuries, a blow that is not mortal or decisive can be productive only of a short truce, which allows the unsuccessful combatant to sharpen his arms for a new encounter.”

“When a Pueblo Indian does not feel in the right mood, he stays away from the men's council. When an ancient Roman stumbled on the threshold as he left the house, he gave up his plans for the day. This seems to us senseless, but under primitive conditions of life such an omen inclines one at least to be cautious. When I am not in full control of myself, my bodily movements may be under a certain constraint; my attention is easily distracted; I am somewhat absent-minded. As a result I knock against something, stumble, let something fall, or forget something.”

“When a quarter of a million miners are unemployed, it is a part of the order of things that Alf Smith, a miner living in the back-streets of Newcastle, should be out of work. But no human being finds it easy to regard himself as a statistical unit. So long as Bert Jones across the street is still at work, Alf Smith is bound to feel himself dishonoured and a failure.”

“When a rainbow appears vividly in the sky, you can see its beautiful colors, yet you could not wear as clothing or put it on as an ornament. It arises through the conjunction of various factors, but there is nothing about it that can be grasped. Likewise, thoughts that arise in the mind have no tangible existence or intrinsic solidity. There is no logical reason why thoughts, which have no substance, should have so much power over you, nor is there any reason why you should become their slave.”

“When a rapidly rising power rivals an established ruling power, trouble ensues. In 11 of 15 cases in which this has occurred in the past 500 years, the result was war. The great Greek historian Thucydides identified these structural stresses as the primary cause of the war between Athens and Sparta in ancient Greece. In his oft-quoted insight, "It was the rise of Athens and the fear that this inspired in Sparta that made war inevitable."”