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Business Quotes

“It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty days to create its personality and plan its launching. If I do my job well, I shall contribute as much as the hundred scientists to the success of this product.”

“A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.”

“If businesses are to redeem themselves in the eyes of the public and regain the trust that they have lost, they should worry a lot more about what they stand for and entrust those with expertise in communication a much freer rein to express this in ways that people might recognise as being sincere and sympathetic, rather than stilted and formulaic.”

“The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.”

“In looking for people to hire, look for three qualities: integrity, intelligence and energy. And if they don't have the first, the other two will kill you.”

“I don't care how much power, brilliance or energy you have, if you don't harness it and focus it on a specific target, and hold it there you're never going to accomplish as much as your ability warrants”

“...if we expended all our energies solely on taking care of our own needs we would stop growing. In that respect what we call "soul" can be viewed as the surplus energy that can be invested into change and transformation. As such, it is the cutting edge of evolution.”

“The downside, of course, is that over time religions become encrusted with precepts and ideas that are the antithesis of soul, as each faith tries to protect its doctrines and institution instead of nurturing the evolution of consciousness. If one is not careful to distinguish the genuine insights of a religion from its irrelevant accretions, one can go through life following an inappropriate moral compass.”

“Jane Fonda, who divided her life into three acts, decided after her sixtieth birthday that she was now facing the final act, and came to the following conclusion: "I thought to myself, well if that's the case and if what I'm scared of isn't death, but getting to the end with regrets, then I've got to figure out what would be the things that I would regret when I got to the last act if I hadn't done them or achieved them by then. And they were: having an intimate relationship and having made a difference."”

“To know oneself is the first step toward making flow a part of one's entire life. But just as there is no free lunch in the material economy, nothing comes free in the psychic one. If one is not willing to invest psychic energy in the internal reality of consciousness, and instead squanders it in chasing external rewards, one loses mastery of one's life, and ends up becoming a puppet of circumstances.”