“No other technology company other than Apple has successfully transitioned their platform. It's almost never done, and it's way harder than you realise. This transition is where tech companies go to die.” WayDoneDiesRealizingCompanyTechnologyHarderApplesTransitionPlatforms Author:Jim Balsillie
“I was actually a fruitarian at that point in time. I ate only fruit. Now I'm a garbage can like everyone else. And we were about three months late in filing a fictitious business name so I threatened to call the company Apple Computer unless someone suggested a more interesting name by five o'clock that day. Hoping to stimulate creativity. And it stuck. And that's why we're called Apple.” ThreeNamesInterestingBusinessCompanyCreativityFiveMonthsGeniusComputerLateFruitStuckClockApplesThreatenedGarbageThree MonthsFilingGarbage Cans Author:Steve Jobs
“Pixar is the most technically advanced creative company; Apple is the most creatively advanced technical company.” CompanyTechnologyCreativeApplesPixar Author:Steve Jobs
“Apple has some tremendous assets, but I believe without some attention, the company could, could, could - I'm searching for the right word - could, could die.” LifeBelieveDiesI BelieveAttentionCompanyApplesAssetsRight Words Author:Steve Jobs
“Today, we have our own concentrations of economic power. Instead of Standard Oil, U.S. Steel, the Union Pacific Railroad, and J. P. Morgan and Company, we have Amazon, Google, Apple, Facebook, and Microsoft.” TodayCompanyEconomicStandardsUnionsOilApplesConcentrationGoogleSteelMicrosoftPacificAmazonRailroadsEconomic PowerStandard Oil Author:George Packer
“I'd say we [Apple Inc.] are the most creative of the technology companies and definitely the most artist-friendly. Almost everyone in the music business uses a Mac and everyone has an iPod.” UseArtistCompanyTechnologyCreativeApplesFriendlyMusic BusinessMacsIpodsApple Inc Author:Steve Jobs
“We're not a media company. We don't own media. We don't own music. We don't own films or television. We're not a media company. We're just Apple.” FilmCompanyMediaTelevisionApples Author:Steve Jobs
“My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple.” TwoNextCompanyWonderOpinionComputerDrivenApplesSoftware Author:Steve Jobs
“Without investments in research and science that will create the next Apple, create the next new innovation that will sell products around the world, we will lose. If we're not training engineers to make sure that they are equipped here in this country, then companies won't come here. Those investments are what's going to help to make sure that we continue to lead this world economy not just next year, but 10 years from now, 50 years from now, a hundred years from now.” IfsWorldYearsCountryHelpingNextLosesCompanyEconomyThis WorldProductsTrainingResearchHundredInnovationSellsInvestmentAround The WorldApplesEngineersNext YearWorld Economy Author:Barack Obama
“The Apple iPad is not going to be the company's next runaway best seller. Not if the industry can help it... With the iPad, Apple may have irked it's somewhat new partner Intel Corp. Intel gets spanked by nobody.” IfsMayHelpingNextCompanyIndustryPartnersApplesSellersIpadsRunawayBest Sellers Author:John C. Dvorak
“If Apple has a flaw, it's the inability of the company to crush competition using the kind of aggressive tactics that companies like Microsoft and Intel have always applied.” IfsKindCompanyCompetitionApplesCrushFlawsAggressiveInabilityTacticsMicrosoft Author:John C. Dvorak
“The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient ... But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem. It's ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea.” PeopleThinkingKnowsWantMeanIdeasProblemNightProcessCompanyCallingSixInnovationMeetingsHolesApplesAdsEfficientNew ThingsNew IdeasBest JobHallwaysInnovation And BusinessReal Jobs Author:Steve Jobs
“The more we thought, the more they all sounded boring compared to Apple. You didn't have to have a real specific reason for choosing a name when you were a little tiny company of two people; you choose any name you want.” PeopleWantLittlesTwoRealReasonNamesCompanyEconomyBoringTinyApplesYou Choose Author:Steve Wozniak
“Our approach is to think of companies not as businesses but as collections of people. We [Apple]want to qualitatively change the way people work. We don't just want to help them do word processing faster or add numbers faster. We want to change the way they can communicate with one another. We're seeing less paper flying around and more quality of communication.” PeopleThinkingWayWantHelpingNumbersQualityCompanySeeingCommunicationPaperApproachAddCommunicateFlyingFasterApplesCollectionsProcessing Author:Steve Jobs
“Apple is the only company in the world that has all of that under one roof. We can invent a complete a solution that works - and take responsibility for it.” WorldResponsibilityCompanySolutionsApplesRoofTaking Responsibility Author:Steve Jobs
“As far as Apple goes, it was a different company every few years from the time I joined in 1984.” YearsDifferentCompanyApples Author:Alan Kay
“Google has placed its faith in data, while Apple worships the power of design. This dichotomy made the two companies complementary. Apple would ship the phones and computers, while Google would provide Maps, Search, YouTube, and other web tools that made the devices more useful.” MadeTwoCompanyDesignComputerWorshipToolsPhonesShipsDataApplesMapsDevicesGoogleYoutubeDichotomyComplementaryGoogle Maps Author:Ben Parr
“Truth be told, there are lots of companies that provide exemplary phone support. DirecTV, Virgin America and Apple are a few that regularly exceed my expectations.” AmericaCompanySupportTruth IsExpectationsPhonesApplesVirginsExceedExemplaryTruth Be Told Author:Gary Hamel
“This is a world that's big enough for everyone. I like that message in that comes out of John Lasseter, and it comes out Pixar, it comes out of the Apple, Google, the Ben and Jerry's thing. These are American companies that send that message around that is good, that is healthy. And everyone goes, "That's the America I always believed in before Watergate."” WorldEnoughBigsAmericaCompanyHealthyMessagesApplesGoogleAlways BelieveJerryWatergatePixar Author:Eddie Izzard
“Imagine the disincentive to software development if after months of work another company could come along and copy your work and market it under its own name...without legal restraints to such copying, companies like Apple could not afford to advance the state of the art.” IfsArtStatesNamesCompanyImagineMonthsDevelopmentComputerApplesCopiesSoftwareRestraintCopyingSoftware Development Author:Bill Gates
“At the end of the day, people (customers) don't necessarily buy into what you do; they buy into why you do it. People buy Apple because they love the Apple brand - what it stands for - they feel proud to be associated with that brand. What makes Google or Virgin or any of these 'superior' brands what they are is that they have a mission to change the world. Those are the kinds of companies that will endure the test of time.” PeopleWorldFeelsKindEndsCompanyProudTestsEndureMissionsCustomersSuperiorsBrandsApplesChanging The WorldThe End Of The DayGoogleVirginsTest Of Time Author:Omar Samra
“Look back to the old days: people bought an MS DOS machine and struggled with it for weeks to bring it up to speed. Then Apple created Macintosh, struggled a bit with it, but eventually succeeded. Then it went into other businesses. If your company truly wants to change the world, it would make these problems go away for customers.” PeopleIfsWorldWantLooksProblemBitsCompanyWeekMachinesCustomersSpeedApplesChanging The WorldGoing AwayOld DaysMacintosh Author:Guy Kawasaki
“The reason companies work is because you're able to get a lot of people doing the work; it's not because of this visionary. Steve Jobs didn't make Apple; it was a bunch of people. The building of the right team is an art in and of its own right.” PeopleArtReasonAbleJobsCompanyTeamBuildingBunchApplesWorking ItVisionaries Author:D.A. Wallach
“We've already seen shifts happening in some of the big companies - Google, Apple - that now understand how vulnerable their customer data is, and that if it's vulnerable, then their business is, too, and so you see a beefing up of encryption technologies. At the same time, no programs have been dismantled at the governmental level, despite international pressure.” IfsHas BeensBigsLevelsCompanyTechnologyHappeningsProgramPressureInternationalCustomersDespiteVulnerableDataApplesGoogleBig CompaniesEncryption Author:Laura Poitras
“I'm speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information. They're gobbling up everything they can learn about you and trying to monetize it. We think that's wrong. And it's not the kind of company that Apple wants to be.” ThinkingWantTryingKindCompanySuccessfulInformationBuiltCustomersApplesValleysComplacencyProminentSiliconSilicon ValleySuccessful CompanyPersonal Information Author:Tim Cook
“I think what people love about the Steve Jobs story is not just the track record at Apple, but that comeback story, that he was thrown out of Apple, came back and built the company even greater. And that perseverance is so important in terms of entrepreneurship. And nobody is a better role model for that, for all entrepreneurs all over the world than Steve Jobs.” PeopleThinkingWorldImportantStoriesJobsTermCompanyRolesRecordsGreaterModelsBuiltEntrepreneurPerseveranceTrackEntrepreneurshipApplesThrownRole ModelsComebackTrack Record Author:Steve Case
“That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to make money. That's what I want Apple to be.” PeopleWantLastsCompanyBuiltMaking MoneyApplesWalt Author:Steve Jobs
“We've had one of these before, when the dot-com bubble burst. What I told our company was that we were just going to invest our way through the downturn, that we weren't going to lay off people, that we'd taken a tremendous amount of effort to get them into Apple in the first place; the last thing we were going to do is lay them off.” PeopleWayFirstsLastsEffortCompanyTakenAmountLaysApplesBubblesDotsDownturn Author:Steve Jobs
“Woz and I started Apple in my parents' garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees.” YearsTwoHardParentCompanyBillionsApplesEmployeeGarageTwo Of Us Author:Steve Jobs