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“For me, exploration was a personal venture. I did not go to the Arabian desert to collect plants nor to make a map; such things were incidental. At heart I knew that to write or even to talk of my travels was to tarnish the achievement. I went there to find peace in the hardship of desert travel and the company of desert peoples. I set myself a goal on these journeys, and, although the goal itself was unimportant, its attainment had to be worth every effort and sacrifice... No, it is not the goal but the way there that matters, and the harder the way the more worth while the journey.”

“What really matters in a workplace, what helps an employer if you've got a unionised workforce is if your shop stewards know the rules of the game, if your safety reps are taught to be able to examine situations to make sure the workplace is more safety. Better informed delegates, better workplace safety saves companies money. Unions are very good at safety. We are good at teaching delegates how to resolve disputes.”

“The industrial processes in use today were developed at a time when no one had to consider what the environmental impact was. Who cared? But making ecological concerns matter to a company's bottom line will help it do the research and development that will reinvent everything we buy.”

“There is a secret and wholesome conviction in the heart of every man or woman who has written a book that it should be no easy matter for an intelligent reader to lay down that book unfinished. There is a pardonable impression among reviewers that half an hour in its company is sufficient.”

“Too many companies believe that all they must do is provide a 'neat' technology or some 'cool' product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding-all matter. It requires designing the Total User Experience.”

“It's far more difficult being a small-business owner starting a business than it is for me with thousands of people working for us and 400 companies. Building a business from scratch is 24 hours, 7 days a week, divorces, it's difficult to hold your family life together, it's bloody hard work and only one word really matters - and that's surviving.”

“We say, 'Shall we meet for a drink?', as though drinking were the main end of the appointment, and the matter of company only incidental, we are so shy about admitting our need for one another.[...]We say, 'Would you like to come for some coffee?', as though it were less frightening to acknowledge that we are heavily dependent on mildly stimulating drinks, than to acknowledge that we are at all dependent on the companionship of other people.”

“Of one thing the investor can be certain: A large company's need to bring in a new chief executive from the outside is a damning sign of something basically wrong with the existing management - no matter how good the surface signs may have been as indicated by the most recent earnings statement.”

“You know you're ready to write a book when you have a feeling that you should do it, no matter what anybody says. It's like falling in love or starting a company. When you're still wondering if you should get married or you're still wondering whether you should start a company that might be not the right person or the right idea. And writing is the same way. When you've locked on to the topic, you'll just write it.”

“I think that the good thing about working smaller and being a smaller company that doesn't have to make as much to make money back is that you don't have to worry about, well, critics like this and they'll tell people to buy it, but millions of people might say, 'Oh, well I'm not interested in that subject matter' and we're sunk.”