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“I'm sure a lot of you had this experience when you're changing. You're growing as a person and people tend to treat you like you were 18 months ago, and it's really frustrating sometimes when you're growing up and you're more capable. It's the same thing with a company and the press. The press is going to have a lag time. The best thing we can do about the press is embrace them and do the best thing we can to educate them about our strategy. But to keep our eye on the prize, that is turning out some great products. the press and the stock prize will take care of themselves.”

“What good men most biologists are, the tenors of the scientific world - temperamental, moody, lecherous, loud-laughing, and healthy. Your true biologist will sing you a song as loud and off-key as will a blacksmith, for he knows that morals are too often diagnostic of prostatitis and stomach ulcers. Sometimes he may proliferate a little too much in all directions, but he is as easy to kill as any other organism, and meanwhile he is very good company, and at least he does not confuse a low hormone productivity with moral ethics.”

“Advertising is the best insurance that you can take out on your business. You can buy fire insurance on your stock of goods, but no company will issue a policy covering your business, the good will as they sometimes call it. You must insure yourself, and the best way to do it is by advertising. Good advertising kept up for a number of years gives you something that no fire can take away.”

“Well, the film's not only pricking the pomposity of the Church, it's pricking the pomposity, and sometimes you would think fraudulence, of the insurance companies. I had never read anything like this until I was doing the film, but Mark [Joffe, the director] and people showed me stuff where, like a flood, it mattered where the water came from. If you're flooded from above, you get the money; if you're flooded from below, you don't. What's that about?”

“The life of hope, then, is shot through with social influences at every level. We learn to formulate ideals in tandem with others. We pursue particular hopes, sometimes succeeding and sometimes failing, in the company of those we love. And as we develop habits of hope and the hopefulness which helps us weather our trials, we reach out to others, inspiring them, sharing our own hopes with them, and contributing our abilities as best we can to foster the growth of agency.”

“Too many companies believe that all they must do is provide a 'neat' technology or some 'cool' product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding-all matter. It requires designing the Total User Experience.”

“Some of the biggest bores I've ever known are men who have been highly successful in business, particularly self-made heads of big companies. Before the first olive has settled into the first martini, they pour the stories of their lives into the nearest and sometimes the remotest ears capturable.... These men have indeed paid the price of success. To rise to the top of a big company often takes a totality of effort, concentration and dedication. Others, too, have to pay part of the price. Wife and children are out of mind even when in sight.”

“For corporations to be bedfellows with the arts is good business for both. The architecture that houses a company is a more visible statement than the president's in the annual report. Ditto interiors, particularly of offices and sometimes, dramatically, in plants. For solvent businesses, support of community cultural undertakings in music, drama, dance creates great goodwill. Also, the existence of such activities is often important to the executives and their families that companies want to keep or attract to keep.”

“I don't care if you're a parent giving to a child, a worker to a company, or a romantic to a lover, this behavior eventually leads to resentment. There's always a hidden agenda of What's in it for me? It's often suppressed, and this is why sacrifice is ultimately unwise and incomplete. Does this mean that there's no such thing as altruism, philanthropy, or generosity? No, it just means that anytime these exist, so do egocentricity, misanthropy, and greed. There's always a balancing force, even if it's sometimes hidden or unconscious.”

“War is like a game of chess ... but with this little difference, that in chess you may think over each move as long as you please and are not limited for time, and with this difference too, that a knight is always stronger than a pawn, and two pawns are always stronger than one, while in war a battalion is sometimes stronger than a division and sometimes weaker than a company. The relative strength of bodies of troops can never be known to anyone.... Success never depends, and never will depend, on position, or equipment, or even on numbers, and least of all on position.”