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Brand Quotes

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Brand Quotes

“Keep your handkerchief neat, and then you can be trusted with a bigger clothe. If you can’t manage few minutes, you are likely to waste 24 hours no matter how many times it’s given to you!”

“If you take a high panoramic look above this world, you’ll see that this world is divided into fragmented branded truth zones: we live in a fragmented civilization with fragmented indoctrinations.”

“This core idea of reflecting oneself also applies to the audi- ence. People choose products, services, and, ultimately, brands because they see a reflection of who they are or who they want to be in them. We encountered this with Supreme. Yes, it reflected James Jebbia and the original skaters who worked in his store. But it just so happened there were numerous people with similar values and aspirations who grew up enjoying street style and skate cul- ture. And they chose Supreme because they saw parts of who they were or who they wanted to be in the brand, what it stood for, and how it felt. The more people identify with that energy, the more the energy expands. When a product is a pure reflection of a founder’s core values and the customer feels that energy, they’re attracted to that product.”

“This combination of the internal, intangible emotional jour- ney and the practical skill of making music—the “heartwork and headwork,” as Rubin calls it—is how he’s sustained his craft across genres for so many decades. He taps into something far beyond the type of music or production style, and instead connects to the artist through a first-principle truth: that their greatest work can only come from manifesting and sharing a reflection of their true purpose.”

“Art is the expression of human creativity and imagination, which produces works to be appreciated primarily for their beauty. It’s emotional. Commerce is the activity of buying and selling, particularly on a grand scale. It’s black and white: either a purchase is made or it isn’t. It’s practical.”

“And then one day everything changed; the world shifted on its axis, our consciousness evolved. Instead of making their purchase deci- sions based solely on price, people became willing to pay more for sustainable or organic products. They no longer wanted their meat mass-produced; they wanted grass-fed beef from a local farmer. Rather than just a good sweat from their exercise, they also wanted mindfulness, so they took up SoulCycle, yoga, or meditation. And rather than settling down to buy their dream home and build their 401k, they spent their resources searching out experiences they could share and cherish more than they would another purse or car. Above all else, they wouldn’t accept the status quo. Instead of working in secure yet unfulfilling jobs, they wanted to create an existence that reflected their innermost desires and beliefs. And they did, in record numbers.”

“While the assembly line created some meaningful advances in society, it widened the gap between the haves and the have- nots by solidifying a tremendous barrier to entry for manufacturing businesses. Factories and assembly lines cost millions and millions of dollars to build, and those resources were only available to large organizations and wealthy industrialists. That made it nearly impossible to disrupt or innovate without being associated with one of these entities. The assembly line also marked a tipping point for standardization and globalization. Prior to its arrival there was a strong emotional connection between the artisan and the product. The maker was close to the consumer, and that meant something to both of them. Standardized production over the twentieth century eroded that connection by separating the producer from the product. Producers no longer had to be skilled—they now only had to handle a piece of the process. That, with very few exceptions, systematically eliminated specialized artisan work. And the more efficient production became, the more financially beneficial it was to consolidate on the retail side as well, which led to what most call globalization, but I call global monotony. We entered the “Boring Age,” one in which different cities and countries all featured the same stores and products.”

“What Schrager did when he developed the lifestyle hotel was apply his creativity—through design, story- telling, and programming—to shift the customer’s perspective and produce significant value. After all, many lifestyle hotels are just underperforming hotel assets that have been repositioned using these creative elements.”

“Those who cannot conquer must bend the knee. They must find strength, or serve those of us who have. You are my generals. I will send you out: my hunting dogs, my wolves with iron teeth. When a city closes its gates in fear, you will destroy it. When they make roads and walls, you will cut them, pull down the stones. When a man raises a sword or bow against your men, you will hang him from a tree. Keep Karakorum in your minds as you go. This white city is the heart of the nation, but you are the right arm, the burning brand. Find me new lands, gentlemen. Cut a new path. Let their women weep a sea of tears and I will drink it all.”

“Negative people will always be there to stain your pure image with their dirty tongues and brushes, but you'll always remain as white as snow, no matter how high the quality of paint they use.”

“Your dreams are like the market grounds; their locations really matter. If you keep hiding your potentials out of sight, you may be great but unknown! Your influence can travel long distances if only you give them the chances to go where they are needed! Rebrand yourself!”

“Too many companies— and individuals— are befuddled by delusion when it comes to identifying their authentic strengths and projecting those strengths through their brand. It’s as if they live in Opposite Land. If their service is wretched, they tell people that they are great at service. If they are selling a mediocre car, they expound on its hip sportiness. Claiming that you are what you are not will obscure the strengths you do have while destroying your credibility. It’s a lose-lose proposition. In order to hunt down and accurately tag authenticity, we must first pop the balloon of self-delusion.”

“Your brand must differentiate you from what your competitors are offering. Until then you do not stand the chance of competing effectively.”