B Quotes
Browse famous quotes beginning with B. This page is a child index of the full Popular Quotes A-Z directory.
“Brand building funds itself.”
Source: HR Mastermind
“Brand building is how we bridge the worlds of psychology, design, and marketing to turn a raw concept into a desirable symbol. An idea with attracting & staying power. An idea that, sure, could drive a business forward. But also: a group of people, a cause, or an entire country.”
Source: Brand Psychology: The Art and Science of Building Strong Brands
“Brand equity doesn't change based on economic considerations.”
“Brand handling synergy means developing and communicating your company's values and identity consistently.”
“Brand identity for your business provides an opportunity to create distinction, making your story one-of-a-kind. The beauty of branding is that it gives you the power to create the perception to create an impression for your target audience that is unique and classy.”
“Brand inside is more important than brand outside for sustained success.”
“Brand integrity is the ability to present one’s brand both in words and deeds to be true, respectable and acceptable without compromising on standards (brand’s promise).”
“Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.”
“Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.”
“Brand is much more than a name or a logo. Brand is everything and everything is brand”
“Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.”
“Brand is not built just by welcoming and engaging employees. It is also built by the way you send people off.”
Source: HR Mastermind
“Brand is not what you say it is. It’s what they say it is.”
Source: The Brand Flip: Why customers now run companies and how to profit from it
“Brand is really the connection between you and your customersif you have a very strong culture, then the brand will come through.”
“Brand managers understand that every business function plays a role in enacting the brand. They aim for a cohesive experience where customers are left with a value story they feel compelled to return to. No touchpoint is too small, no channel is too foreign. If the brand is at play, so are they.”
Source: Brand Psychology
“Brand names are worthless without any gained or perceived value.”
“Brand names aren't important to me at all.”
“Brand new short story writer from Ireland who will become the next “breakthrough” writer. He has all the hallmarks of a wizard storyteller and this book is up there with the very best newcomers”
Source: Five Incredible Short Stories
“Brand-new truths are probably not Truths.”
“Brand perception is a brand’s reality”
“Brand planning must continue to paint a vivid description of the consumer today. The challenge is that it can feel like this picture changes daily. Planning's job is to help separate the temporary shifts from foundational understanding that underpins overall behaviour.”
“Brand said, fiercely, in a breaking voice, "You're my boy. You can do anything. Anything.”
Source: The Hanged Man
“Brand-image campaigns establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words, Mr. Martineau says, because the visual symbols are far more significant. They communicate faster. They are more direct. There is no work, no mental effort. Their sole purpose is to create images and moods.”
“Brand-name drugs have no competition, since the government grants them very long, exclusive marketing rights.”
“Brand-name growth stocks ordinarily command the highest p/e ratios. Rising prices beget attention, and vice versa - but only to a point. Eventually their growth rate can diminish as results revert towards normal. Maybe not in all cases, but often enough to make a long-term bet. Bottom line: I wouldn't want to get caught in a rush for the exit, much less get left behind. Only when big growth stocks fall into the dumper from time to time am I inclined to pick them up - and even then, only in moderation.”
“Brand-new research suggests that the faster you take weight off, the longer you keep it off. Now that's a reason for dieters everywhere to rejoice.”
Source: The 17 Day Diet
“Brandalism Any advertisement in public space that gives you no choice whether you see it or not is yours. It belongs to you. It's yours to take, rearrange and re-use. Asking for permission is like asking to keep a rock someone just threw at your head.”
“Branded Wear by Fatima – Women Clothing Brands in Pakistan”
“Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it.”
“Branding defines a school's identity and long-term direction, while marketing charts the course, executing tactical manoeuvres to navigate towards the desired direction.”
“Branding defines the personality, character, and soul of the school, while marketing showcases its strengths, achievements, and offerings to the world.”
“Branding ends up being quite a touchy subject for a lot of authors. If you go to a writer’s conference and listen to the talk, you’ll hear a lot of griping about branding, and it’s easy to see why. Most writers pour their heart and soul into developing their characters and story. They work through draft after draft to get those difficult aspects right. By the time they get out into the world, the last thing any writer wants to think about is their branding strategy.”
Source: Book Title Bible: How to Title Your Christian Book with Faith and Inspiration
“Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.”
“Branding gives visibility and credibility to a business. It adds the glow and glory which unbranded businesses lack.”
Source: Your Clients and You
“Branding is a badge. A badge that follows your brand everywhere.”
Source: Your Clients and You
“Branding is a profound manifestation of the human condition”
“Branding is a verb. A permanent exercise. An ongoing attempt to express a set of values in connection with a product, service, or idea.”
Source: Brand Psychology
“Branding is everything - and I mean everything.”
“Branding is everything. A young girl once came up to me and told me I could be famous because I looked just like Richard Branson!”
“Branding is fascinating. Creating a brand that is authentic and timeless is what entrepreneurs dream of. Dare to be different, dare to dream.”
“Branding is not about what something says or what it means, but how it makes us feel.”
“Branding is not just a product, it's also a way of life, an idea, branding is actually leadership.”
“Branding is not just about making a business official. It is about giving structure, style and sophistication to a business venture.”
Source: Your Clients and You
“Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as “sophisticated,” “desirable,” “innovative,” “friendly,” and “trustworthy.””
“Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.”
Source: It's Called Work for a Reason!: Your Success is Your Own Damn Fault
“Branding is only branding when you deliver what you promise. All the rest is misleading advertising.”
“Branding is overrated.”
“Branding is quite an important thing. As an artist, you want to be able to explore facets of yourself.”
“Branding is simply a more efficient way to sell things.”
Source: The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
“Branding is something designers think about a lot. You take something like a perfume or car tire, or butt-flavored bubblegum, and you ask questions about it that you shouldn't be able to ask. What kind of tuxedo would this car tire wear to the prom? What is this perfume's favorite movie? You try to end up in a place where you understand a product as if it is a person.
The reverse of this, where people become brands, should be easy right? They're already people... End at the beginning. Except that really what you're doing when you brand is a process of simplification. You come to understand the essence of that fucking tire. And so branding a person also benefits dramatically from simplicity. People are complicated, but brands are simple.”
Source: An Absolutely Remarkable Thing