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“Somebody asked me 'what's the job of a CEO', and there's a number of things a CEO does. What you mostly do is articulate the vision, develop the strategy, and you gotta hire people to fit the culture. If you do those three things, you basically have a company. And that company will hopefully be successful, if you have the right vision, the right strategy, and good people.”

“Women do not enter a profession in significant numbers until it is physically safe. So until we care enough about men's safety to turn the death professions into safe professions, we in effect discriminate against women. But when we overprotect women and only women it also leads to discrimination against women. ...If [an employer works] for a large company for which quotas prevent discrimination, they find themselves increasingly hiring free-lancers rather than taking on a woman and therefore a possible sexual harassment lawsuit.”

“Advertising is the best insurance that you can take out on your business. You can buy fire insurance on your stock of goods, but no company will issue a policy covering your business, the good will as they sometimes call it. You must insure yourself, and the best way to do it is by advertising. Good advertising kept up for a number of years gives you something that no fire can take away.”

“The Da Vinci Code may well be the only novel ever written that begins with the word 'renowned'... I think what enabled the first word to tip me off that I was about to spend a number of hours in the company of one of the worst prose stylists in the history of literature was this. Putting curriculum vitae details into complex modifiers on proper names or definite descriptions is what you do in journalistic stories about deaths; you just don't do it in describing an event in a narrative... Why did I keep reading? Because London Heathrow is a long way from San Francisco International.”

“Had there been any existent vital and energetic institution left in Society after the Reformation for the use of small property in coordinated form-that is, in combination, so that the average man's holding could be put to useful purpose in company with the holdings of a great number of other men of his own sort, the new evils would not have arisen.”

“Our approach is to think of companies not as businesses but as collections of people. We [Apple]want to qualitatively change the way people work. We don't just want to help them do word processing faster or add numbers faster. We want to change the way they can communicate with one another. We're seeing less paper flying around and more quality of communication.”

“I did something rather innovative that my competitors didn't like: I took out a full-page advertisement in the Yellow Pages that listed an office on the east side of Cincinnati, and another office on the west side, while every other heating/air-conditioning company had only one location and one phone number. I was the citywide company. In fact, our 'westside office' was just an answering service taking telephone message. From the start we appeared to be a big company.”

“It just seems logical that sticking to investing in only a small number of companies that you understand well, rather than moving down the list to your thirtieth or fiftieth favorite pick, would create a much greater potential to earn above-average investment returns.”

“In the U.S. for instance, the value of a homemaker's productive work has been imputed mostly when she was maimed or killed and insurance companies and/or the courts had to calculate the amount to pay her family in damages. Even at that, the rates were mostly pink collar and the big number was attributed to the husband's pain and suffering.”

“Vacations for wage earners have proved both popular with workers and profitable for employers. Unfortunately, the majority of large employers have not yet followed the example set by a number of progressive corporations. I don't know of a single company that has abandoned vacations for wage earners after having tried the experiment. But I do know many that are delighted with the fruits they have gathered. Under some of the plans vacations with pay must be earned by good behavior, punctuality, etc.... The best results have come where the treatment has been regarded as most liberal.”

“Unlike return, however, risk is no more quantifiable at the end of an investment that it was at its beginning. Risk simply cannot be described by a single number. Intuitively we understand that risk varies from investment to investment: a government bond is not as risky as the stock of a high-technology company. But investments do not provide information about their risks the way food packages provide nutritional data.”

“To suppose that safety-first consists in having a small gamble in a large number of different companies where I have no information to reach a good judgment, as compared with a substantial stake in a company where one's information is adequate, strikes me as a travesty of investment policy.”

“We wield an enormous influence over the world through how we choose to vote and what we choose to buy. Again, it's the power of numbers. If voters hold their leaders responsible for doing something about global warming, it will get done. If most people refuse to buy products from companies that, for example, wrap products in more plastic than necessary, pretty soon the plastic wrapping will stop.”

“A very high fraction of America's economic problems come not from our difficulties with education or globalization or competition with the Chinese or whatever. But they come from the fact that a small number of wealthy and powerful people who run dangerous and/or inefficient companies are able, through the use of money in the political process, to prevent the government from regulating them properly.”

“War is like a game of chess ... but with this little difference, that in chess you may think over each move as long as you please and are not limited for time, and with this difference too, that a knight is always stronger than a pawn, and two pawns are always stronger than one, while in war a battalion is sometimes stronger than a division and sometimes weaker than a company. The relative strength of bodies of troops can never be known to anyone.... Success never depends, and never will depend, on position, or equipment, or even on numbers, and least of all on position.”

“I think where Playground is heading is deeper into that marriage between stage, film and television, with the increasing number of people in the film business working in television, obviously something that we were very influential in starting and doing at HBO. And I think that that's the focus of where I see the company moving forward, continuing to explore that intersection of all that talent.”

“I think there's a need for somewhat of a mindset change. We need to have a consistent external focus. We've always had the research labs. We've always had the resources to be innovative, and we've been innovative in a number of businesses. But, in any big company, you have to constantly push people to look at markets and customers, rather than look internally at themselves.”