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“Barrels are very difficult to find. But when you have them, give them lots of equity. Promote them, take them to dinner every week, because they are virtually irreplaceable because they are also very culturally specific. So a barrel at one company may not be a barrel at another company. One of the ways, the definition of a barrel is, they can take an idea from conception and take it all the way to shipping and bring people with them.”

“The most important thing you can learn as CEO- one of the hardest things to do is, you have to discipline yourself to see your company... through the eyes of the people that you're working through. Through the eyes of the employees, through the eyes of your partners... through the eyes of the people who you're not talking to and who are not in the room.”

“Generally the reason they fail in the job is, you made some mistake in the hiring process in that you didn't match... them to the needs of your company accurately enough. That's the #1 reason this fails. And that's generally a good place to start: Here's where we are and here's what I didn't recognize about us and about you when I made the decision, and now it is what it is.”

“At the end of the day, people (customers) don't necessarily buy into what you do; they buy into why you do it. People buy Apple because they love the Apple brand - what it stands for - they feel proud to be associated with that brand. What makes Google or Virgin or any of these 'superior' brands what they are is that they have a mission to change the world. Those are the kinds of companies that will endure the test of time.”

“I did spend about 5 years in the Griffin Theatre Company in 1978 actually , and worked therefore about 5 years on a voluntary basis. This was very much as a amateur, doing things like mopping the floor, handling props, setting up scenery, etc. I never acted, and don't think I'm an actor, but those years in the theatre taught me a lot about professional theatre.”

“In almost any change there is 20 - 60 - 20. 20% are doing the change and we need to stay out of their way. 20% will never get there (a large percent still go into banks to see tellers vs. ATMs). 60% are in the middle. I think you will always find some companies where the head of HR is not a member of senior management team (bottom 20% and some companies where she or he has always been (top 20%).”

“The de industrialization of the US. economy based on the migration of corporations into third world areas where labor is very cheap and thus more profitable for these companies creates on the one hand conditions in those countries that encourage people to emigrate to the US. in search of a better life. On the other hand, it creates conditions here that send more black people into the alternative economies, the drug economies, women into economies in sexual services, and sends them into the prison industrial complex.”