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“You know you're ready to write a book when you have a feeling that you should do it, no matter what anybody says. It's like falling in love or starting a company. When you're still wondering if you should get married or you're still wondering whether you should start a company that might be not the right person or the right idea. And writing is the same way. When you've locked on to the topic, you'll just write it.”

“Look back to the old days: people bought an MS DOS machine and struggled with it for weeks to bring it up to speed. Then Apple created Macintosh, struggled a bit with it, but eventually succeeded. Then it went into other businesses. If your company truly wants to change the world, it would make these problems go away for customers.”

“Atari always was a technology-driven company, and we were very keen on keeping the technological edge on everything. There's a whole bunch of things that we innovated. We made the first computer that did stamps or sprites, we did screen-mapping for the very first time, and a lot of stuff like that. We had some of the most sophisticated sound-creating systems, and were instrumental in MIDI.”

“With my two brothers, Jean-Marie and Joel, I wrote a two-page story and wanted to make some kind of movie. We met a French production company, called Why Not?, and the first name we put on the list was Ken Loach. It was a dream for all of us. So, we tried and we met Ken and Paul Laverty, his writer, and they read the two pages and were inspired by that to do something. Paul had the freedom to do his own story - and he wrote his own story, which is better than the one we'd written.”

“With a role like Hedda Gabler, which is incredibly complicated, you often feel that you haven't even scratched the surface the first time around, so you relish the opportunity to do it again, particularly with an ensemble of actors and the company we assembled. But when you do that in films you somehow have to make some attempt to uncross people's arms and you have to justify why you're doing it.”

“I remember exiting the birth canal and suddenly I was in a film. But you are never really in charge of that. The movie came out about five or six months ago in America. It was Miramax in the States and Disney here [fakes falling asleep]. What happened. I love working for Disney, not Walt specifically because he couldn't be more dead, but the company is fantastic.”

“Several months ago, out of the blue, a company named "Cingular" started sending me bills. I had never heard of Cingular, and I honestly did not know what these bills were for, so I put them in the pile where I keep documents that I intend to scrutinize more carefully later on, after my death. Then I started seeing TV commercials for Cingular, but of course they did not make it clear what Cingular is, because the First Rule of Modern Advertising is: "Never reveal what you are advertising."”

“I think the leadership of a company should encourage the next generation not just to follow, but to overtake. The duty of leadership is to put forward ideas, symbols, metaphors of the way it should be done, so that the next generation can work out new and better ways of doing the job. The complaint Gordon and I have is that we are not being overtaken by our staff. We would like to be able to say, "We can't keep up with you guys", but, it is not happening.”

“Authority never matches responsibility. That's one of the great myths and delusions of all times. Winning managers and individual performers at all levels know that effectiveness means building your own network and creating your own authority. Those who succeed always reach far beyond formal deputation, take initiatives, and take the heat when things go awry. That's true in the military in times of war, true for 200 person manufacturing firms, and true at giant automakers or software companies.”

“So when this opportunity came up through Elisabeth Murdoch and her company Shine, to be an executive producer and actually be part of the show, I liked the idea because I like the word mentor. I don't want to judge someone. I like sharing my knowledge with my girls, and anything they ask me I'll try to do to help them. Any of my real friends who know me, know that's how I really am.”