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“When I care about something, I care about something. I think I have an obligation as an American to - and as a citizen, as - as a human being, to help others. Smoking is going to kill a billion people this century. I've put six hundred million dollars from my own money into trying to stop the tobacco companies from getting kids to smoke and convincing adults that it's not in their health.”

“I did have a deal for a little while a cigar company that never really materialized that much, except that I ended up with 100 boxes of my own cigars with my signature on them. Which is great, they are wonderful cigars but they never really fulfilled out so now I'm out of it. I can sign up with somebody else or go pick a blend or whatever. I probably will, there is no sense in not doing it.”

“There's increasing consciousness that a "command and control" style of management which one associates with a male model isn't necessarily what works anymore, especially with small to medium sized companies. There's increasing evidence that a more flexible management style, where responsibility is distributed up and down the line, is what works best. And that kind of management style is one that will allow individual workers more flexibility - men and women.”

“Despite the fact that Starbucks has grown to be a large company. We've always played music in our stores and has always acted as an opportunity to create a mood in our stores. And customers started asking, "What song are you playing and can I buy that?" . And we said "No." And that was kind of the catalyst for beginning to look at music. We started out with our own compilations and after the success of that. We had the courage to say, "Let's produce our own record." and the first record was with Ray Charles before he unfortunately passed away.”

“Entertainment companies always have to stay on the edge of trying to catch that certain thing that will grab people's attention. And that thing is always changing. Nintendo has been doing this for a long, long time. Originally, we weren't even a video game company, but we were still an entertainment company. So I can't say what that next thing is, but I can say, at Nintendo we're trying to create new ways to play.”

“The life of hope, then, is shot through with social influences at every level. We learn to formulate ideals in tandem with others. We pursue particular hopes, sometimes succeeding and sometimes failing, in the company of those we love. And as we develop habits of hope and the hopefulness which helps us weather our trials, we reach out to others, inspiring them, sharing our own hopes with them, and contributing our abilities as best we can to foster the growth of agency.”

“Now what is a guest? A thing of a day! A person who disturbs your routine and interferes with important concerns. Why should any one be grateful for company? Why should time and money be lavished on visitors? They come. You overwork yourself. They go. You are glad of it. You return the visit, because it's the only way to have back at them.”

“Too many companies believe that all they must do is provide a 'neat' technology or some 'cool' product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding-all matter. It requires designing the Total User Experience.”

“I think a successful company is one where everybody owns the same mission. Out of necessity, we divide ourselves up into discipline groups. But the goal when you are actually doing the work is to somehow forget what discipline group you are in and come together. So in that sense, nobody should own user experience; everybody should own it.”

“Every individual nature has its own beauty. One is struck in every company, at every fireside, with the riches of nature, when he hears so many new tones, all musical, sees in each person original manners, which have a proper and peculiar charm, and reads new expressions of face. He perceives that nature has laid for each the foundations of a divine building, if the soul will build thereon.”

“Those who have resources within themselves, who can dare to live alone, want friends the least, but, at the same time, best know how to prize them the most. But no company is far preferable to bad, because we are more apt to catch the vices of others than their virtues, as disease is far more contagious than health.”

“Assume the worst. About everybody. But don't let this poisoned outlook affect your job performance. Let it all roll off your back. Ignore it. Be amused by what you see and suspect. Just because someone you work with is a miserable, treacherous, self-serving, capricious and corrupt asshole shouldn't prevent you from enjoying their company, working with them or finding them entertaining.”