Best Business Quotes | Short & Famous Sayings Page 36

“Advertising is the life blood of the digital economy.”

Business Economy Blood Advertising Digital

“Connectivity doesn't just mean you get a lot more chances to deliver messages about customer service and pricing plans. This isn't one-sided. It enables people to talk back.”

People Mean Chance Business Plans Messages Customers One Sided Pricing

Author:James Murdoch

“I get the sense many people are unsure about their digital media allocation. Even those who believe they are progressive in their thinking wonder if they have got it right.”

People Ifs Thinking Believe Business Wonder Media Digital Progressive Unsure Digital Media Allocation

Author:Mark Renshaw

“We will have to become 'perpetual marketers', to learn to be channel and data planners without losing our human insight or creativity; to vastly increase the level of accountability and provide more relevant experiences for customers.”

Humans Levels Business Creativity Losing Increase Insight Customers Data Accountability Relevant Perpetual Marketers Planners

Author:John Woodward

“You don't spend ten years appealing to middle-aged women and then suddenly turn around and start trying to connect with 25-year-old women. You're almost certainly going to alienate the people who have an investment in your brand, and there's no guarantee you're going to be successful with the new group.”

People Trying Years Turns Business Successful Groups Middle Ten Investment Brands Guarantees Being Successful Old Woman Middle Aged

Author:Kevin Lane Keller

“My belief is that if you grapple with the big changes until you really get them and if you develop an internal compass to steer your marketing and communications, you will be working in a discipline that is more exciting, more intellectually rich, more delightfully complex and ultimately more rewarding than it has ever been.”

Ifs Bigs Belief Business Rich Communication Discipline Exciting Complexes Marketing Internals Compass Steers Big Changes

Author:James Murdoch

“The traditional model we all grew up with is obsolete.”

Business Grew Grew Up Models Traditional Obsolete

Author:Jim Stengel

“Marketers... Can't simply put a more environmentally friendly package on the shelves and assume that shoppers will recognize and appreciate the change. If the goal is to drive preference or justify a price premium, the environmental benefit needs to be conveyed.”

Ifs Needs Goal Business Benefits Appreciate Assuming Environmental Justify Friendly Shelves Preference Packages Marketers Premium Shoppers Environmentally Friendly

Author:Scott Young

“The Obama campaign is one of the greatest examples of what is possible in the brave new world of 21st Century marketing. They did a masterful job of connecting with minds, personalizing messages, refining old and new media, sending clear messages, and providing the feedback that enabled them to respond to the messages they heard.”

“The distinctions between advertising and marketing are blurring, requiring new roles and new forms of consumer-centric marketing.”

Form Business Roles Marketing Advertising Consumers Distinction Advertising And Marketing

Author:Saul Berman

“We are an industry that has historically been at the forefront of defining new media environments in ways that benefit consumers and move our entire business model forward. We must ensure that while we are moving quickly, we are also moving smartly.”

Way Moving Business Environment Media Industry Benefits Models Consumers Defining Business Models New Media

Author:Jim Stengel

“A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.”

Ifs Trying Ends Reason Together Faces Bits Perfect Numbers Business Produce Approach Shots Claims Structure Campaigns Brands Reason Why Description Packs Somewhere Else

Author:Stephen King

“The acceleration of the marketing process, the concentrating of manufacturing, greater diversification, increased international competition, have in turn speeded up product improvements, product innovations and new product introductions. The stakes are high, the failures costly.”

Turns Process Business Greater Products Innovation Competition Marketing International Improvement Stakes Introduction Manufacturing Concentrating New Products Diversification Acceleration

Author:Tom Sutton

“Nike is a marketing-oriented company, and the product is our most important marketing tool.”

Important Business Company Products Tools Marketing Knights Nike Marketing Campaigns

Author:Phil Knight

“Give them quality. That's the best kind of advertising.”

Giving Kind Business Quality Successful Marketing Advertising Helpful Shocking Marketing Strategy Content Marketing Great Advertising Great Marketing Advertising And Marketing

Author:Milton S. Hershey

“Advertising nourishes the consuming power of men.”

Men Business Advertising Consuming Great Advertising

Author:Winston Churchill

“It seems to me probable that of all our economic life the element on which we are inclined to place too low an estimate is advertising.”

Seems Business Economic Elements Lows Advertising

Author:Calvin Coolidge

“Advertising ministers to the spiritual side of trade.”

Spiritual Sides Business Trade Advertising Ministers

Author:Calvin Coolidge

“Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.”

Whole Views Business Function Marketing Customers Point Of View

Author:Peter Drucker

“Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.”

Business Masters Lifetime Marketing Marketing Strategy Great Marketing

Author:Philip Kotler

“Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.”

Action Business Advantage Strategy Series Marketing Integrated Marketing Strategy Competitive Advantage

Author:John Sculley

“Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'”

People Business Advertising Great Advertising Advertising And Marketing

Author:Leo Burnett

“In science, the credit goes to the man who convinces the world, not to the man to whom the idea first occurs.”

“Marketing and advertising are incredibly exciting and creative functions. They are central to the creation of brands and to the creation of sustainable competitive advantage for companies”

Business Company Creative Creation Advantage Function Exciting Marketing Advertising Brands Competitive Advantage

Author:Jim Speros

“No great marketing decisions have ever been made on qualitative data”

Made Decision Business Marketing Data Data Science Qualitative Great Marketing

Author:John Sculley

“This may seem simple, but you need to give customers what they want, not what you think they want. And, if you do this, people will keep coming back.”

People Ifs Thinking Want Needs Giving May Seems Simple Business Marketing Educational Customers Coming Back

Author:John Ilhan

“I fear three newspapers more than a hundred thousand bayonets.”

Three Business Military Thousand Hundred Newspapers Bayonets Newspapers Journalism

Author:Napoleon Bonaparte

“My take on the whole dot-com bubble was that a lot of people who wanted to make a lot of money got too excited and hyped up the commercial aspects of the Internet prematurely. I think the vision of the Internet as a democratizing medium - as everyone's printing press - is real. We got distracted from that by the mass hallucinations of the bubble.”

People Thinking Real Whole Wanted Money Business Vision Media Internet Mass Aspect Presses Greed Excited Mediums Bubbles Lots Of Money Distracted Printing Dots Hallucinations Printing Press

Author:Craig Newmark

“There are only two forces that can carry light to all the corners of the globe... the sun in the heavens and the Associated Press down here.”

Two Light Force Heaven Business Sun Media Presses Corners Globes

Book:Autobiography of Mark Twain

Source: Autobiography of Mark Twain

“Word of mouth is the best medium of all.”

Business Media Mouths Mediums Advertising Funny Inspirational Word Of Mouth

Author:William Bernbach

“Advertising is our printed salesman. It may not be pretty, but it has to be true.”

May Business Media Advertising Being True Printed Salesman

Author:William Wrigley, Jr.

“Information is the most valuable commodity in the world today and this business is about giving people access to information that is relevant to their lives.”

People World Giving Today Business Media Information Valuable Access Relevant Commodity World Today Access To Information

Author:James Murdoch

“Television: The word is half Greek, half Latin. No good can come of it.”

Funny Business Half Media Television Greek Latin

Author:C. P. Scott

“I think editors are excellent marketers. They know their audience and produce copy to appeal to them - they just don't call it marketing.”

Thinking Knows Business Audience Media Produce Marketing Appeals Excellent Copies Editors Marketers

Author:David Robinson

“TV needs advertising for more than just the money. Advertising plays a significant role in creating a dynamic and vibrant medium and needs to be at the heart of the experience.”

Needs Heart Play Business Roles Media Tvs Creating Significant Mediums Advertising

Author:Nigel Walley

“Consumers today are less responsive to traditional media. They are embracing new technologies that empower them with more control over how and when they are marketed to.”

Today Business Technology Media Traditional Consumers Empowering New Technology

Author:Jim Stengel

“I question the premise that digital is necessarily the enemy of traditional media. In many ways, it presents us with enormous opportunities.”

Way Opportunity Business Enemy Media Enormous Traditional Digital Premises

Author:Scott McDonald

“If you go running, you put on sneakers. When you go bowling, you take your personal bowling balls with you. In much the same fashion, it won't be long before you have your special sunglasses to take to the movie theater.”

Ifs Long Running Business Special Media Fashion Balls Theater Bowling Sunglasses Sneakers Movie Theater

Author:Jeffrey Katzenberg

“What makes a media company successful is how it copes with competitive markets in which people have a choice. Competition today is at a more intense level than it has ever before been because the barriers to providing information in the virtual world are so low and the choice of provider nearly infinite.”

People World Today Choices Levels Business Company Successful Media Information Lows Infinite Competition Intense Barriers Providing Providers Virtual World

Author:James Murdoch

“If cuts have to be made, the question then becomes which expenditure adds the least value? This is possibly what drives companies to reduce their advertising expenditure - simply because they do not understand its full value and especially as it is usually the single biggest investment on the balance sheet.”

Ifs Made Values Business Company Cutting Balance Add Investment Advertising Sheets Expenditures Balance Sheets

Author:Paul Dyson

“If businesses are to redeem themselves in the eyes of the public and regain the trust that they have lost, they should worry a lot more about what they stand for and entrust those with expertise in communication a much freer rein to express this in ways that people might recognise as being sincere and sympathetic, rather than stilted and formulaic.”

People Ifs Way Should Might Eye Lost Business Worry Communication Sincere Expertise Sympathetic Recognise Reins Being Sincere

Author:Nick Baker

“With more than half the population now checking their account balances more often as a direct result of the downturn, and with more of us comparing prices in virtually every market, it is natural to turn budget management into a skill, an accomplishment, a badge of lifestyle success.”

Turns Natural Results Business Half Balance Skills Direct Accounts Management Population Lifestyle Compare Budgets Accomplishment Badges Downturn

Author:Joe Staton

“I was asked what I thought about the recession. I thought about it and decided not to take part.”

Business Decided Recessions

Author:Sam Walton

“Smart recessionary marketing means not waiting for business to return to normal. Instead, you should cash in on this invaluable opportunity your more cautious competitors may be creating for you. If they pull back, your media investment works much harder.”

Ifs Should May Mean Opportunity Waiting Business Media Return Normal Creating Smart Harder Investment Marketing Cash Competitors Cautious Invaluable

Author:Sarah Carter

“Strategy doesn't change when hard times arrive. Consumers' willingness to try, and to stay loyal, remains, the goal. Winners know this; their brand focus and strategy remains consistent.”

Knows Trying Hard Goal Business Focus Remains Strategy Brands Consumers Winner Hard Times Consistent Willingness Loyal

Author:Andrew Seth Pringle-Pattison

“Investment is not only volatile, it is the key motor of the economy's prosperity because it has a snowball effect.”

Business Economy Effects Keys Investment Prosperity Motor Snowball Snowball Effect

Book:The State We're In: (Revised Edition)

Source: The State We're In: (Revised Edition)

“Good economics is good politics.”

Business Economics

Author:Paul Keating

“When the facts change, I change my mind.”

Mind Facts Belief Business Economist Mind Changing Changing My Mind Credit Crunch

Author:John Maynard Keynes

“A nation is not in danger of financial disaster merely because it owes itself money.”

Nations Money Business Danger Financial Disaster

Author:Andrew Mellon

“There is empirical evidence that leading brands that keep investing during recessions gain share.”

Business Share Evidence Gains Investing Brands Recessions Empirical Evidence

Author:Ken Kaess

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