Best Business Quotes | Short & Famous Sayings Page 35

“Advertising, as a single entity capable of creating vast changes in our social structure, simply does not exist. Its impact is too diffuse, too omnidirectional.”

“Advertising is simply a use of the right of the manufacture to present his case and to employ the same arts of appeal and persuasion accorded to the politician, the preacher, the lawyer, and to every other individual who has a special interest in something, whether a creed or a commodity.”

Art Use Individual Interest Business Cases Special Politician Lawyer Advertising Appeals Preacher Creeds Commodity Persuasion Special Interests

Author:Raymond Rubicam

“Advertising is fundamental to the accessibility, affordability and dynamism of the internet, helping to pay for much of the content and services we all enjoy and use for free.”

Helping Use Enjoy Business Pay Internet Fundamentals Advertising Accessibility Dynamism Affordability

Author:Nick Stringer

“Advertising tends to be most effective in jogging finally into action those people who are well-enough disposed towards a product, but have not yet got around to buying it.”

People Wells Enough Action Business Products Advertising Buying Jogging

Author:Stephen King

“Only about half of all commercials actually work.”

Business Half

Author:Jerry Thomas

“One of the things I have learned over 26 years in the business is that the most productive place to focus new business efforts on is current clients. Think about it you have the relationship, you have inside knowledge of the company, the people and often, the brand, so it's a much less diverting exercise. Simply put, the odds of getting a higher share with current clients is much better than getting in the front door with new ones.”

People Thinking Years Effort Business Company Focus Doors Share Fronts Higher Exercise Currents Brands Productive Odds I Have Learned Clients Front Doors New Business

Author:Rochelle B Lazarus

“I do not apologize for advertising. I think it is as vital to the preservation of freedom in my country as the free exercise of publishing a newspaper or the free exercise of building a church or the free exercise of the right of trial by jury.”

Thinking Country Church Business Building Exercise Newspapers Trials Advertising Publishing Apologizing Preservation Jury Trial By Jury

Author:Thomas Dillon

“Consumers do not view communications in isolation. They bring with them all their past brand experiences and associations.”

Past Views Business Communication Advertising Brands Consumers Isolation Association

Author:Josh Hunt

“There is no point in retaining a brand equity if it has no traction with consumers, or has no likelihood of doing so.”

Ifs Business Brands Consumers Equity No Point Likelihood Retaining Traction

Author:Nick Cooper

“True cultural connection is the Holy Grail for brands if they want to create an enduring emotional relationship with people.”

People Ifs Want Business Emotional Holy Connections Endure Brands Holy Grail Emotional Relationship

Author:Albert Chmielowski

“The future belongs to brands that do more than pay lip-service to real dialogue and recognise that their customers want them to believe in something.”

Want Believe Real Business Pay Lips Customers Dialogue Brands Recognise Lip Service

Author:James Murdoch

“The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.”

Mean Lying Values Growth Business Elements Unique Direct Profit Valuable Brands Consumers Substitutes Adequate Retailers

Author:Stephen King

“One can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.”

Courses Business Products Source Personality Elements Advertising Brands Consistent Strongest Packs Somewhere Else

Author:Stephen King

“You could also say that a precious brand often has rituals associated with it. They reinforce the specialness of the brand. And of course the brand owner can help ensure those rituals are created.”

Helping Courses Business Brands Owners Ritual Specialness

Author:Andrew Doyle

“When you look at a strong brand, you see a promise.”

Looks Strong Business Promise Brands

Author:Jim Mullen

“Your customers are the customers of other brands who occasionally buy you.”

Business Customers Brands

Author:Andrew S. C. Ehrenberg

“The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for marketing.”

Business Pay Worry Greater Marketing Loyalty Command Brands Sensitivity Promotion Brand Loyalty

Author:Jim Mullen

“In daily practice, the word brand stands as a surrogate for the word reputation. In fact, your brand acts just like a person. When you know a person's reputation, you can predict his or her behavior. You know what that person is likely to do or say-or not do or say-in any given situation. Your brand works the same way.”

Knows Way Persons Facts Given Business Situation Practice Behavior Reputation Brands Surrogates

Author:Jim Mullen

“All meaningful and lasting change starts first in your imagination and then works its way out. Imagination is more important than knowledge.”

Way Firsts Important Imagination Business Meaningful Lasting Lasting Change

Author:Albert Einstein

“Companies that recognize the need to be creative about their businesses are going to pursue this creative thinking with us or without us. It's our collective responsibility, our collective future to make sure they choose to do it with us.”

Thinking Needs Business Responsibility Company Creative Pursue Collectives Be Creative Creative Thinking Collective Responsibility

Author:Bob Schmetterer

“For people who live in the imagination, there is no lack of subjects. To seek for the exact moment at which inspiration comes is false. Imagination floods us with suggestions all the time, from all directions.”

People Moments Inspiration Imagination Business Subjects Flood Suggestions

Author:Federico Fellini

“Organisations with decision-making speed and imagination will thrive as nobody can claim to have a monopoly over creativity.”

Imagination Decision Business Creativity Claims Speed Thrive Decision Making Monopoly Organisation

Author:N. R. Narayana Murthy

“Consumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising is never creative enough ... never as witty, inspiring, sophisticated, entertaining and downright likeable as they would like it to be.”

Knows Enough Business Creative Tvs Witty Advertising Consumers Print Entertaining Sophisticated Likeable

Author:Phil Dusenberry

“True creativity often starts where language ends.”

Inspirational Ends Play Language Business Creativity New Beginnings

Book:The Act of Creation

Source: The Act of Creation

“Excellence is not an act, but a habit.”

Business Habit Excellence Motivational Sports Daily Habits

Book:Ordinary Children, Extraordinary Teachers

Source: Ordinary Children, Extraordinary Teachers

“The work, the work, the work. This is what the business is all about. This is the fun, the glory, the pleasure. It's the only true measure of an agency. In the absence of great work, nothing else matters.”

Matter Fun Pleasure Business Glory Absence Agency Great Work

Author:Phil Dusenberry

“Without ... the creative imagination rushing in where bureaucratic angels fear to tread - without this, life is a mockery and a disgrace.”

Life Is Imagination Business Creative Angel This Life Disgrace Rushing Mockery Creative Imagination Small Is Beautiful Rushing In

Book:SMALL IS BEAUTIFUL

Source: SMALL IS BEAUTIFUL

“Advertising in the final analysis should be news. If it is not news it is worthless.”

Ifs Should Business Wise News Finals Marketing Witty Advertising Analysis Worthless Great Advertising Advertising And Marketing Advertising Business

Author:Adolph Ochs

“Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.”

Deals Business Fool Genius Perseverance Brands Damn

Book:The Unpublished David Ogilvy

Source: The Unpublished David Ogilvy

“Ice cubes likely sell more alcohol for the distilling industry than attractive models in cheesecake poses. The inconspicuous ice cubes often hide the invisible sell - invisible, that is, to the conscious mind.”

Mind Business Industry Models Conscious Sells Alcohol Invisible Ice Attractive Cubes Conscious Mind Cheesecake

Author:Wilson Bryan Key

“It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty days to create its personality and plan its launching. If I do my job well, I shall contribute as much as the hundred scientists to the success of this product.”

Ifs Years Wells Has Beens Two Jobs Given Business Taken Plans Products Personality Hundred Scientist Advertising Thirty Two Years Launching

Book:Confessions of an advertising man

Source: Confessions of an advertising man

“Not a single, substantial, commercially-successful product had come from an adequately-finded team. They'd always come from the scrounging, scrapping, underfunded teams.”

Business Successful Team Products

Author:Ken Olsen

“Doing the things we do now and doing them better, cheaper and faster will take us far. But it will not take us far enough. We're going to have to do new things in new ways.”

Way Enough Business Faster New Things New Ways Cheaper

Author:Peter Bonfield

“The trick to finding ideas is to convince yourself that everyone and everything has a story.”

Ideas Stories Business Findings Tricks Convince

Author:Malcolm Gladwell

“I believe that this notion of self-publishing, which is what Blogger and blogging are really about, is the next big wave of human communication. The last big wave was Web activity. Before that one it was e-mail. Instant messaging was an extension of e-mail, real-time e-mail.”

Believe Humans Real Self Bigs Lasts Next I Believe Business Technology Communication Internet Activity Notion Wave Instant Mail Publishing Extensions Blogging Bloggers Instant Messaging

Author:Eric Schmidt

“I think one of the big errors people are making right now is thinking that old-style businesses will be obsolete, when actually they will be an important part of this new civilization. Some retail groups are introducing e-commerce and think that the bricks are no longer useful. But they will continue to be important.”

People Thinking Important Bigs Business Mistake Technology Groups Style Internet Civilization Right Now Errors Introducing Commerce Bricks Obsolete Retail E Commerce

Author:Carlos Slim

“Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines unlike other companies, all it takes is a single click to go to another search engine.”

Ifs Thinking Remember Powerful Business Company Technology Internet Satan Engines Google Clicks Search Engine Google Search

Author:Sergey Brin

“The Internet has been the most fundamental change during my lifetime and for hundreds of years.”

Years Has Beens Business Internet Fundamentals Lifetime Social Media World Wide Web

Author:Rupert Murdoch

“The Web is functionally fantastic, but it's a tool. A terrific place to present information but not, at this stage, a tenably emotional location.”

Business Stage Information Emotional Tools Fantastic Location Terrific

Author:Kevin Roberts

“There are managers so preoccupied with their e-mail messages that they never look up from their screens to see what's happening in the nondigital world”

World Looks Business Technology Internet Messages Happenings Management Screens Managers Look Up Mail

Author:Mihaly Csikszentmihalyi

“They say a year in the Internet business is like a dog year.. equivalent to seven years in a regular person's life. In other words, it's evolving fast and faster.”

Years Persons Business Dog Internet Innovation Seven Faster Evolve Seven Years Internet Business

Author:Vinton Cerf

“We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.”

People Firsts Humans Numbers Business Technology Rich Internet First Time Connections Social Media Digital Human History Digital Marketing Social Media Marketing Digital Media

Author:Pierre Omidyar

“This use of advertising - to add a subjective value to the product - becomes increasingly important as the trends in our technology lead to competing products becoming more and more the same.”

Important Use Values Business Technology Products Becoming Add Advertising Trends Competing Subjective Becoming More

Author:James Webb Young

“It's hard to find things that won't sell online.”

Hard Business Sells Social Media Online Digital Marketing Digital Age

Author:Jeff Bezos

“The future of retail is the integration of Internet and digital services with the retail network.”

Business Technology Internet Digital Integration Retail

Author:Charles Dunstone

“There are unlimited opportunities for display advertising. In fact, we're in the process of massive change in the display industry - how it's bought, how it's sold, and how it's targeted.”

Facts Opportunity Process Business Industry Advertising Massive Display Unlimited Massive Change

Author:Susan Wojcicki

“We're about to see an acceleration in technological platforms that, for marketers, will be on a scale rivalled only by the arrival of color TV.”

Business Color Tvs Scales Platforms Technological Arrivals Marketers Acceleration

Author:Eric Schmidt

“Overnight the digital age had changed the course of history for our company. Everything that we thought was in our control no longer was. But within a year we had invested in social media and digital experts. Now Starbucks is the number one brand on Facebook.”

Years Age Courses Social Numbers Business Company Media Changed Social Media Brands Experts Digital Starbucks Digital Age

Author:Howard Schultz

“The number of clicks on display ads is not an accurate predictor of the effectiveness of online display ads.”

Numbers Business Online Ads Display Accurate Effectiveness Clicks

Author:Gian Fulgoni

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