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Advertising Quotes

“There's nothing easy or simple or even entertaining (in our contemporary American sense of that word) in disciplining our minds to "see" reality through biblical lenses; it takes effort and time. But Christians who don't take that effort and time will inevitably succumb to some of the anti-biblical and anti-Christian messages that bombard us every day through advertising, entertainment, etc.”

“Of course, the toxic bullshit of incessant advertising and show biz for nearly a century has stripped us of cognitive abilities for dealing with reality that used to be part of the normal equipment of adulthood - for instance, knowing the difference between wishing for stuff and making stuff happen. We bamboozled ourselves with too much magic.”

“Advertising is not intended to brainwash you and make you go out and buy something; that's a real simple-minded way of criticizing it. I think advertising is just designed to make you familiar with this thing, so when you go to the store... Humans like to choose things that are familiar to them; it's just normal human behavior. So I think that when you go to the store, if your brain has been hit enough times with a certain product name, you're more likely, when you're thinking, "Which tennis shoe should I buy?," to say, "Ummm... Nike."”

“What has happened now in mass media and advertising is not only that they've adopted the style and the look of fringe culture; that has been happening for a long time. What they've now done is gone a step further: They've now taken the very idea that there is any dissent at all - it doesn't even matter what form it takes - and made it part of how they're going to sell something.”

“Sometimes politics is viewed as a boxing match. So, let's look at movies of last year. You know, you prepare for match like creed. Trump is like "Mad Max: Fury Road." We have never seen anything like this in politics. The kind of race he's going to run. I mean, look, he is winning the nomination. He doesn't prepare for debates. He doesn't run advertising. He gets millions of dollars spent against him, it has no effect, he's not running as sophisticated data driven campaign yet he is winning. As each and every day, you just don't know what you're going to get with this guy.”

“The 1960s was probably the first time in history that young people were recognized as a big group of consumers and as a commercial proposition for Madison Avenue. Advertising played a major role in creating the ethos of that era - the idea that, "Here it is, and you can have it now." I know that many kids thought that the ethos of the 1960s was due to their own peculiar virtues, but, in fact, it had a lot to do with the realities of the marketplace and commerce.”

“I did sit in cinemas as a kid looking at English and American movies thinking, "Wouldn't it be great if the characters were like real people?" And the worst thing is films are constantly advertising themselves, drawing attention to their style of things. But actually I make films that I think are extremely sophisticated and cinematic. But you don't want the audience thinking about the bloody film. You want them to think about what's going on, and believe in it. Be flies on the wall, you know?”

“Whenever there's active promotion on the part of somebody else, whenever I see somebody all dolled up for a fancy photograph and someone's handing out flyers or whenever there's active promotion for something like that, as an imposition on my day, I hate all those people and I want them to fail. I have a visceral reaction to advertising and promotion. There's just something about salesmanship that grates on me on a very base level and I react very negatively towards it. I want those people to suffer and I want their enterprises to fail.”

“There's nothing wrong with commercial art. There's nothing wrong with consumer society. There's nothing wrong with advertising. There's nothing wrong with shopping and spending money and being paid. There's nothing wrong with any of these things. These are things we do. I just think it's important to look at them from a different perspective - to see how bizarre and banal these rituals we partake in are. It's just important to think about them, I think, and to carry on. Life is about retrospection, and I think that goes for every facet of life.”

“The good thing about being in advertising was a lot of the skills cross over: you have to be accountable for your jokes; you have to tell a story quickly. It's the most expensive filmmaking foot-for-foot in the world, so it does teach you how to use all of the machines and how to think of things in terms of the physical process of capturing the images. And you have to sell your work. You have to walk into whatever it is and stand up in the middle of a conference room with a storyboard in your hand and make people laugh.”

“You can do a lot with a commercial break - you can change days, you can suggest the passage of time. So sometimes that's a great thing artistically, to know that's going to be there. Obviously you'd always prefer that people see it straight through, and you don't want them to be taken out of it by advertising, but that's the reality of what's paying the bills here.”

“Early on in my career, when I was working at an advertising agency, I went to a very senior-level meeting and I distinctly remember the inside of the boardroom: every single seat was occupied by a man. In that moment, I made a private promise to myself that I would do everything in my power to bring more diversity to these rooms where leaders gathered and decisions were made. As my career unfolded and I worked on a wide range of clients and gained experience across lots of different industries, the businesses I enjoyed the most where those that focused on women.”

“I was making commercials. That's how I learned the craft. That was the marketing part of it: directing commercial for TV. It wasn't the most common thing to become a filmmaker in Greece. I started by saying I was interested in marketing and have a proper job in advertising and commercials. Basically, I studied film to learn how to do marketing, and commercials. As I studied film I learned I'd be interested in making films instead of commercials.”

“The industries closest to Google - media, advertising, and entertainment - are affected first. But the avalanche that is Google and the internet will overtake all industries and institutions - carmakers, bankers, universities, government - as we undergo a fundamental restructuring of the economy and society. Every industry and institution would be wise to understand the need for handing over control, for transparency, for collaboration and speed.”

“With social media and advertising and filters and FaceTune-ing it's hard to even to know what's real and what's not. So to see an image of a woman where you can actually see her face and her skin texture and she's still polished and beautiful or even glamorous with a nighttime look, but it still feels like a real person. I feel like that's the kind of beauty I want to applaud and align myself with.”

“Healthy areas that are richest in information are those areas in the wild where we can get all the information that's available to us within our human hearing range. The most valuable information throughout human evolution has been faint sounds. We tend to think in our modern world that if it's loud, if it grabs our attention, it's important. We get a lot of that in advertising. But in nature, it's the faintest sound that's important; it has determined, in the past of our ancestors, perhaps, if they will live or die. Faint sounds are the earliest clues of newly arriving information.”

“When I started, I had that naïve mentality that you shouldn't have to dress celebrities if your product is good. But when you're an emerging brand and you don't have millions for advertising and marketing, it's a good vehicle to penetrate the demographic that doesn't read GQ - or Interview. But if they see Milo Ventimiglia in one of my leather jackets in Us Weekly, that's a new audience for me.”

“The advertising marketplace is moving rapidly into digital videos. We know that by 2018 it is estimated that it will be a $12.2 billion business. We've been seeing the agencies combine their digital video spend with television spend and put it under one spend and just calling it "video." The pool of money is becoming much bigger. The comparisons between television and digital video are being made much more often because you can account for who's watching, you can't fast-forward through the commercials. There's a much more intimate relationship with someone watching digital video.”

“I'm pretty damn obsessed with Gucci. The fashion. It's like a painting! The advertising is beautiful and I've actually never owned one piece of Gucci in my life and then I was in Paris with my husband for shows and we went to Gucci and I got the brown loafers, a boot and a couple sweaters - it's totally how I dress. And I love how they're articulating the girls. They're bohemian and whimsical.”

“Then you see something like the Gucci advertising and you're like, "Yes!" It gives you confidence because you feel like you're not alone - you don't have to copy it but you can find inspiration. It's not only Gucci; I feel like everything is moving quickly and there's a lot of excitement and turmoil around these designers leaving their brands, but it feels like it's buzzing. There's stuff happening and I feel like it's always exciting when there's movement.”

“I see "demand creation" as a 20th-century construct that's bound up with advertising. It's an outmoded view of marketing that says, "First, we build a product or service, then we advertise it into people's lives." Embedded this view is the belief that companies control brands. This is a myth. My message all along has been that brands are actually created by customers, not companies. Companies only provide the raw materials - the products, messaging, behaviors - that people use these to create brands.”

“The food industry is spending almost $2 billion a year marketing directly to children and teens. We know that those ads lead to children demanding certain brands, and we know that food and drink marketing gets all of us to consume more calories. If we're going to address diet-related illnesses, talking about marketing to kids is a key step. There should be places like schools that are protected sanctuaries from commercialization and from advertising, especially when it comes to kids' health.”

“When people hear about legal restrictions on marketing and advertising, often the response is: Aren't you just being a food nanny? Isn't that government playing too much of a role in our lives? When people have that response, they're forgetting the extent to which what kids are eating and drinking is having as much of an impact on their lives as, say, if they were starting to smoke cigarettes as teenagers. Diet-related illnesses are causing nearly as many deaths as tobacco-related illnesses.”

“I'm all for file sharing. That's great - as long as people are prepared for the significant consequences. One is that music will become completely couched in advertising. That's already happened. And another is that people should be prepared to have fun with the past because the only music that can possibly be free is the music that's from the past. It costs money to make music. And if people are prepared to only have the past to listen to, then let it be free.”