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Advertising Quotes

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Advertising Quotes

“The maker of an advertised article knows the manufacturing side and probably the dealers side. But this very knowledge often leads him astray in respect to customers. His interests are not in their interests. The advertising man studies the consumer. He tries to place himself in the position of the buyer. His success largely depends on doing that to the exclusion of everything else. This book will contain no more important chapter than this one on salesmanship. The reason for most of the non-successes in advertising is trying to sell people what they do not want. But next to that comes lack of true salesmanship. Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interest of the buyer are forgotten. One can never sell goods profitably, in person or in print, when that attitude exists.”

MarketingAdvertisingCopywritingConsumer Behavior
Book:Scientific Advertising
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“As these contrasts show, capitalism has undergone enormous changes in the last two and a half centuries. While some of Smith’s basic principles remain valid, they do so only at very general levels. For example, competition among profit-seeking firms may still be the key driving force of capitalism, as in Smith’s scheme. But it is not between small, anonymous firms which, accepting consumer tastes, fight it out by increasing the efficiency in the use of given technology. Today, competition is among huge multinational companies, with the ability not only to influence prices but to redefine technologies in a short span of time (think about the battle between Apple and Samsung) and to manipulate consumer tastes through brand-image building and advertising.”

CapitalismCompetitionProfitAdvertisingPropagandaPublic RelationsAdam SmithEcomics
Book:Economics: The User's Guide
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“Aquarium and fishery products marketing and advertising We Are Branding Solution And Advertising Agency Professionals Advertising Solution perfectly for your business Together we Explore your Business The intensity of the internet gives an awesome chance to assist the agony and cost of promoting and we exist to use this chance to help cut publicizing costs for individuals from our expansive network. We know about the opposition in this industry and we plan to be among the best by always enhancing our administration quality. We consider client input important and we consolidate them in our persistent enhancement technique. RKGDEAL advertisement agency is the market place for buying, selling and trading! Find cars, houses, all kinds of items for sale, and a lot more...!”

BusinessMarketingFishesAdvertisingBrandingPromotingFish TanksAquariumFish FoodFishery Products
Author:rkgdeal
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“The point is that television does not reveal who the best man is. In fact, television makes impossible the determination of who is better than whom, if we mean by 'better' such things as more capable in negotiation, more imaginative in executive skill, more knowledgeable about international affairs, more understanding of the interrelations of economic systems, and so on. The reason has, almost entirely, to do with 'image.' But not because politicians are preoccupied with presenting themselves in the best possible light. After all, who isn't? It is a rare and deeply disturbed person who does not wish to project a favorable image. But television gives image a bad name. For on television the politician does not so much offer the audience an image of himself, as offer himself as an image of the audience. And therein lies one of the most powerful influences of the television commercial on political discourse.”

PoliticsDemocracyCampaignsDebateAdvertisingDiscourseElectionsPollingIrrelevancy
Book:Amusing Ourselves to Death: Public Discourse in the Age of Show Business
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“Usually I spare myself from the news, because if it’s not propaganda, then it’s one threat or another exaggerated to the point of absurdity, or it’s the tragedy of storm-quake-tsunami, of bigotry and oppression misnamed justice, of hatred passed off as righteousness and honor called dishonorable, all jammed in around advertisements in which a gecko sells insurance, a bear sells toilet tissue, a dog sells cars, a gorilla sells investment advisers, a tiger sells cereal, and an elephant sells a drug that will improve your lung capacity, as if no human being in America any longer believes any other human being, but trusts only the recommendations of animals.”

TelevisionNewsAdvertisingPropagandaAdsTv
Book:Deeply Odd
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“Marketing and promoting doesn’t come down to the likes, the pins, the plus ones, the followers, the fans, the friends, the views, or the plays online. Marketing and promoting comes down to the conversions.”

SuccessMarketingAdvertisingBrandingPromotingSalesLoren WeismanBrand StrategyBrand StrategistConversions
Book:The Artist's Guide to Success in the Music Business: The “Who, What, When, Where, Why & How” of the Steps that Musicians & Bands Have to Take to Succeed in Music
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“In the 1970s, the average American was exposed to about five hundred ads a day between billboards, television, radio, and print. Today, digital marketing experts estimate that the number is closer to ten thousand ads per day — and those ads are increasingly “micro- targeted” to us based on a huge amount of data that companies possess about our habits and interests. We can’t possibly see ten thousand ads a day and process them all. Advertisers have to get more creative about how to get our attention. Their goal is to create ads that we really do “see,” and ideally take action from. Once we get used to one type of ad, we might tune them out, so advertisers work to capture our eyeballs (and our wallets) in new and different ways.”

AdvertisingDigital AgeMonotaskingOverstimulationDistraction Quotes
Book:The Twelve Monotasks: Do One Thing at a Time to Do Everything Better
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“Your devices are very powerful in their ability to help you create, but they can also become sources of distraction and wasted time. During your creative time, turn off notifications and close apps and windows that are not essential to your creative work. Advertisers and other companies want you to pay attention to their creative ideas — instead, cultivate the ability to resist them and redirect your attention to monotasking your creative ideas.”

AdvertisingDevicesCreativity QuotesDistractionsTechnology AddictionMonotasking
Book:The Twelve Monotasks: Do One Thing at a Time to Do Everything Better
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“There's all kinds of phantom work! Unreal values assigned to most of the jobs on Earth! The entire transnational executive class does nothing a computer couldn't do, and there are whole categories of parasitical jobs that add nothing to the system by an ecologic accounting. Advertising, stock brokerage, the whole apparatus for making money only from the manipulation of money--that is not only wasteful but corrupting, as all meaningful money values get distorted in such manipulation." She waved her hand in disgust.”

MoneyBusinessCapitalismCorruptionAdvertisingExecutivesBullshit JobsParasitism
Book:Red Mars
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“In fact quite generally, commercial advertising is fundamentally an effort to undermine markets. We should recognize that. If you’ve taken an economics course, you know that markets are supposed to be based on informed consumers making rational choices. You take a look at the first ad you see on television and ask yourself … is that it’s purpose? No it’s not. It’s to create uninformed consumers making irrational choices. And these same institutions run political campaigns. It’s pretty much the same: you have to undermine democracy by trying to get uninformed people to make irrational choices.”

PoliticsAdvertisingPropagandaRationalityMarketsIrrationalityBehavioral EconomicsInformed Decisions
Book:The Kind of Anarchism I Believe in, and What's Wrong with Libertarians
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“The billboards ruin everything. The historical flavor, the old-time architecture, even the beauty of the wooded hillside—all are sacrificed. Pole-lines and wires may be accepted, like fences, as part of the basic American landscape. They do their work without striving to be conspicuous, and often their not-ungraceful curves add a touch of interest, an intricacy of pattern, even some beauty. Billboards are different. . . . billboards blast themselves into the viewer's consciousness. . . . some of the smaller billboards—those advertising local hotels, service-stations, or small industries—seem to have a certain rooting in the soil, and are often modest and comparatively harmonious to the setting. The large billboards—owned by special companies, usually advertising the products of mass-production—are always placed in the most conspicuous spots, and have designs and colors carefully chosen to clash with the background. One feels a difference between a home-produced: "Stop at Joe's Service Station for Gas—Two Miles," or "The Liberty Café—Short Orders at All Hours—Give Us a Try!" and some gigantic rectangle advertising tires or beer. Large billboards are now springing up along U. S. 40 even in the vastnesses of the Nevada sagebrush country. They are an abomination! Personally, I try to buy as little as possible of anything that is so advertised.”

AdvertisingBillboards
Book:U. S. 40: Cross Section of the United States of America
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“Against all our historically-minded culture (out of compassion for our present state), the only excitement is to be found in anticipation (out of impertinence towards our future state). Infinite spaces (Pascal would have nothing to fear today) have become advertising spaces. It is advertising which will fuel all the sidereal infrastructure of communication. No more silent stars or astrological signs. It is advertising which will fuel the no-osphere. The more we colonize virgin space, the more we enter the blackmail space of the fully developed advertising form. Embryos frozen, unfrozen and then reimplanted in the mother's womb. What becomes of frozen embryos whose parents have died accidentally? Orphans of artificial insemination? Billionaire foetuses? Fortunately there is a committee for embryo-genetic control and a commission for the ethics of human reproduction. But the orphans of the concept? What becomes of a frozen concept whose parents have died accidentally?”

ProgressAdvertisingOrphanSpace ColonizationTest Tube Baby
Book:Cool memories
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“New York was like the internet before the internet. A densely populated, hectic, ever-evolving place that’s always on, that you extract yourself from in order to rest, to catch your breath, and will be there in full force when you’re ready for it again. The city that never sleeps. Interconnected in a grand plexus by a series of subnetworks and subsystems. Shiny parts and seedy parts. Covered in ads, understated and overstated. Multicultural. Everybody’s here, every language is spoken. The anonymous mistaken for the rude: people here get away with saying how they feel, speaking their truths.”

TruthNew YorkAdvertisingMulticulturalismAnalogiesAnonymityRudenessNycLanguagesThe Internet
Book:In Limbo
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“Advertising executives must be wringing their greedy hands over the prospect, anxious for their next holiday campaign. Mom is helpless before them all. We’re not a family anymore. We’re a commodity in an Amazon database. Are we humans, or consumers?”

ChristmasAdvertisingConsumerismSalesHolidaysZonkedSan Marcos
Book:Zonked Out: The Teen Psychologist of San Marcos Who Killed Her Santa Claus and Found the Blue-Black Edge of the Love Universe
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“Live your life in real time -- live and suffer directly on-screen. Think in real time -- your thought is immediately encoded by the computer. Make your revolution in real time -- not in the street, but in the recording studio. Live out your amorous passions in real time -- the whole thing on video from start to finish. Penetrate your body in real time -- endovideoscopy: your own bloodstream, your own viscera as if you were inside them. Nothing escapes this. There is always a hidden camera somewhere. You can be filmed without knowing it. You can be called to act it all out again for any of the TV channels. You think you exist in the original-language version, without realizing that this is now merely a special case of dubbing, an exceptional version for the `happy few'. Any of your acts can be instantly broadcast on any station. There was a time when we would have considered this a form of police surveillance. Today, we regard it as advertising.”

InternetAdvertisingVirtual RealitySurveillance SocietyReal Time
Book:The Perfect Crime
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“It’s not just the advertisement that matters in a product’s impact on the consumer brain, but also, something as subtle as the color scheme of a product’s packaging matters a great deal. Each color triggers certain emotional responses in the human brain, so the color-scheme of the packaging of a product must match correctly with the product’s nature and purpose.”

PsychologyMarketingAdvertisingConsumerismNeuroscienceConsumer BehaviorNeuromarketingConsumer NeuroscienceConsumer BrainConsumer Mind
Author:Abhijit Naskar
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