Best Advertising Quotes | Short & Famous Sayings Page 13

“Advertising works most effectively when it's in line with what people are already trying to do.”

“Commercial television has lowered the general standard of TV in an endeavour to get millions and masses of people to watch the advertising. But that is not the problem of the advertiser.”

People Problem Watches Millions Television Tvs Mass Standards Advertising Endeavour Advertisers

Author:Alfred Robens, Baron Robens of Woldingham

“It doesn't matter if you have the greatest product in the world if no one will buy it. Have an idea of where your customers will come from and how to get to them. Partner with blogs and magazines that target that audience. If you partner with them, hopefully you won't have to spend money on advertising.”

Ifs World Ideas Matter Audience Products Customers Partners Advertising Magazines Hopefully Target Blogs

Author:Cameron Johnson

“Google AdWords help with targeting people. Social media makes it easy to find people. A lot of people write blogs as a hobby. Others do it to make money. Instead of advertising on a blog, do a revenue share where you give them a 10-percent share for the business you receive.”

People Giving Writing Helping Social Easy Share Media Percent Social Media Advertising Making Money Google Hobbies Revenue Blogs

Author:Cameron Johnson

“There is ugliness of mass production and consumerism, the banality of advertising. Although it claims to do just the opposite, it's predicated on disempowering and effacing persons.”

Persons Mass Opposites Claims Productions Advertising Consumerism Ugliness Banality Mass Production

Author:Stephanie Mills

“The tricks and artifices of advertising are available to the seller of the better product no less than to the seller of the poorer product. But only the former enjoys the advantage derived from the better quality of his product.”

Enjoy Quality Products Advantage Available Tricks Advertising Former Sellers Artifice

Book:Human Action

Source: Human Action

“The advertisement is the most truthful part of a newspaper.”

Motivational Truth Humorous Historical Newspapers Advertising Truthful Advertisements Being Truthful Adverts Advertising And Marketing

Author:Thomas Jefferson

“The success of an entire advertising campaign may stand or fall on what is said in the headlines of the individual advertisements.”

May Said Fall Individual Campaigns Advertising Headlines Advertisements

Book:Tested Advertising Methods: How to Profit by Removing Guesswork

Source: Tested Advertising Methods: How to Profit by Removing Guesswork

“In 10 years, this sleepy Canada will be ripe for annexation - the farmers in Manitoba, etc., will demand it themselves. Besides, the country is half annexed already socially - hotels, newspapers, advertising, etc., all on the American pattern.”

Years Country Half Demand Patterns Newspapers Advertising Canada Etc Hotel Farmers Ripe Sleepy Annexation

Author:Friedrich Engels

“Sometimes the most important job advertising can do, is to clarify the obvious.”

Important Sometimes Jobs Can Do Obvious Advertising Important Jobs Copywriting

Author:Jay Chiat

“I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives”

People Believe Kind Sells Don't Believe Advertising Comic Cute Tricky

Author:David Ogilvy

“It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business”

People Creative Ambition Advertising Cripples Pedestrians Creative Business Lack Of Ambition

Author:David Ogilvy

“The general advertisers and their agencies know almost nothing for sure, because they cannot measure the results of their advertising. They worship at the altar of creativity, which really means 'originality': The most dangerous word in the lexicon of advertising”

Knows Mean Results Creativity Dangerous Worship Advertising Agency Originality Altars Really Mean Advertisers Lexicon

Author:David Ogilvy

“Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response”

Should Direct Response Advertising Apprenticeship

Author:David Ogilvy

“I have noticed that agencies which are full of fun and ferment seem to create the best advertising. If you are not happy in advertising, for goodness sake find a job in which you would be happy. For as far as I know, we pass this way only once”

Ifs Knows Way Seems Would Be Jobs Fun Goodness Sake Advertising Agency Not Happy

Author:David Ogilvy

“I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas”

Ideas Bigs Advertising Remembered Big Ideas Advertising Business

Author:David Ogilvy

“Apple is not sold with advertising despite the long series of clever advertisements produced for the company over the years. It is sold with evangelism, one person talking to another. The advertising reinforces the evangelist message.”

Years Persons Long Company Talking Messages Series Clever Despite Advertising Apples Evangelism Advertisements Evangelists

Author:Steve Hayden

“The problem for independent filmmakers is that huge companies control all the promotion, all the advertising. Hollywood films' advertising budgets are as large as their shooting budgets.”

Problem Film Company Huge Hollywood Independent Advertising Shooting Budgets Filmmaker Promotion Hollywood Films

Author:Robert Kane Pappas

“A politician without money for advertising is out of luck. They are not taken seriously.”

Taken Politician Luck Advertising

Author:Robert Kane Pappas

“If you look at the population of the world you have roughly 15% that will always be resisting advertising. Fifteen percent of something which has not yet been reached.”

Ifs World Looks Percent Population Advertising Fifteen Resisting

Author:Maurice Levy

“We made the buttons on the screen look so good you'll want to lick them.”

Want Inspirational Looks Made Screens Advertising Buttons Best Job

Author:Steve Jobs

“Illustrators are usually illustrating something big or commercial if not outright advertising. It's a form of prostitution, but that's cool because we don't have any moral hang-up about it.”

Ifs Bigs Form Moral Advertising Prostitution Hang Ups Illustrators Illustrating

Author:Eric Drooker

“There is less gray area there, less doubt. There is a security in being some thing all the way. Our culture, too, encourages this way of being - exaggeration, for example, is the key to advertising success in the United States. But hyperbole also seems a big part of Iranian culture, as well.”

Way Wells States Bigs Seems Culture United United States Doubt Security Example Keys Areas Advertising Gray Exaggeration Iranian Hyperbole Gray Area

Author:Porochista Khakpour

“The point is, this is what happens when advertising and data collection is the dominant business mode. We are encouraged to be compulsive. It's not that we're terrible addicts who need to go to an AA meeting and get off our gadgets.”

Needs Happens Terrible Meetings Advertising Data Collections Dominant Addict Gadgets Aa Meeting Data Collection

Author:Astra Taylor

“My point, though, is that if lines have indeed shifted, it's not so much that the younger generation just doesn't care, it's that we have ceded more and more of our public life over to the private sector. If you grow up with advertising at school, you have come of age in a sold-out world.”

Ifs World Care Age School Grows Lines Growing Up Generations Advertising Public Life Private Sector Younger Generation Sold Out

Author:Astra Taylor

“Early on, America took one path and went down the advertising road, and in the UK they founded the BBC and developed a different kind of public broadcasting. There was a point where TV was so beholden to commercial interest that people - civil society - actually rose up and said, "This is ridiculous: we have our soap-selling soap operas, cigarette-sponsored news broadcast; we have our rigged quiz shows - let's put some checks and balances here."”

“think there's a culture of Silicon Valley that seems to have the attitude that you can have it both ways, that you can be an insurgent but also, ultimately, it's paid for by advertising, when in fact advertising is totally retrograde. Now that's an industry we should be disrupting, and maybe you disrupt it by funding public media. None of this is technological destiny; there are only social choices.”

Thinking Way Should Facts Seems Choices Culture Social Attitude Destiny Media Industry Paid Advertising Valleys Technological Funding Silicon Silicon Valley Insurgent Retrograde

Author:Astra Taylor

“It's very complicated. There's been this broader mechanism, an industry, which wants people to use free services, from the old days of advertising-supported papers and magazines, to ad-supported free television.”

People Want Use Television Industry Paper Complicated Advertising Magazines Ads Mechanism Papers Old Days

Author:Astra Taylor

“It wasn't that people wanted things for free and asked for advertising to fund it - it's that these companies wanted to amass an audience whose "eyeballs" they could sell, and they gave people things for free to do that. Free services and content has been foisted upon us because there wasn't the will power to explore other options.”

People Has Beens Wanted Company Audience Sells Advertising Fund Will Power Eyeballs

Author:Astra Taylor

“I would like people to be more aware of the fact that ultimately we are paying for things, and it's not just as privacy advocates point out that we're paying with our time and our data. We're also paying with money, because the hundreds of billions of dollars spent on advertising is just factored into the cost of the goods that we buy. It's all coming out of our pocket, just in a really roundabout way.”

People Way Facts Cost Dollars Billions Advertising Data Our Time Privacy Pockets Goods Coming Out

Author:Astra Taylor

“I had an epiphany where I realised that there are song titles everywhere - in advertising, in conversations with people at the grocery store - and every time I open my mind to that and find titles, I then weave a story around that.”

People Mind Stories Song Conversation Stores Advertising Titles Realised Groceries Epiphany Grocery Stores Song Titles

Author:Bonnie McKee

“I have always championed the concept of administrators of color. My mother worked in advertising, and growing up, I saw my mother's community of women working behind the scenes. I had the opportunity from a young age to know that I could do this work.”

Knows Age Young Mother Opportunity Community Behinds Growing Up Saws Growing Color Scene Concepts Advertising Young Age Behind The Scenes Administrators Working Behind The Scenes

Author:Lisa Lucas

“As a John Kerry supporter, I wanted to send him a check. But then it occurred to me that most of that money would end up in the hands of advertising agencies and television networks. And the money would be used to create deceptive commercials that flatter our point of view and shade the facts our way. And I wasn't comfortable with that. But on the other hand, that's how the game is played. You're always grappling.”

Way Ends Facts Hands Would Be Wanted Used Games Views Television Comfortable Point Of View Checks Advertising Agency Shade Supporter Deceptive John Kerry Advertising Agencies Grappling

Author:George Meyer

“I went and studied graphic design, because it seemed to me that advertising is more honest - the image actually has a function. But once I started on that, I realized that was really boring.”

Honest Design Function Boring I Realized Advertising Graphic Graphic Design

Author:Brian Froud

“Promise, large promise, is the soul of an advertisement.”

Soul Business Wise Promise Marketing Witty Advertising Gossip Advertisements Adverts Keeping Promises Great Advertising Kept Promises Advertising And Marketing Advertising Business

Author:Samuel Johnson

“I liked taking the elements of roadside advertising out of context because it removes the imperative and just goes to the essence of it - the pure heart of advertising.”

Heart Pure Elements Essence Advertising Remove Imperatives Pure Heart Of Context Roadside

Author:Stanley Donwood

“I grew up in the 80s and that was the first time advertising was considered seriously as anything resembling an art form.”

Firsts Art Form Grew Grew Up First Time Advertising 80s

Author:Stanley Donwood

“I love going somewhere like Japan where you can't understand a word of the advertising - you just see it for its aesthetic beauty, without feeling that you're being sold something.”

Feelings Advertising Japan Aesthetic Aesthetic Beauty

Author:Stanley Donwood

“I grew up with free television. Now, it wasn't free, there was these commercials, and so the economic model was driven through commercials and through advertising.”

Economic Television Grew Grew Up Models Driven Advertising Economic Models

Author:Nicholas Negroponte

“Google has a very powerful and new advertising model that, for them, prints money.”

Powerful Models Advertising Print Google Very Powerful

Author:Nicholas Negroponte

“The best advertising and the best communication when it comes to business is that which makes you smile, that which makes you think, that which makes you ponder.”

Thinking Communication Advertising Make You Think Pondering Make You Smile

Author:Frank Luntz

“It is a testament to the effectiveness of advertising campaigns funded by the animal-user industries that a diet that is bad for us and harmful to the planet is thought of as "normal" and a diet that promotes health, happiness, and well-being is thought of as alternative, abnormal, or faddish. In fact, these days it is relatively easy to find vegetarian options in many restaurants and supermarkets, though you may have to ask.”

“We have spent the better part of the last fifty years being inundated by advertising, being told that we will be happier if we get more stuff. But that's been backfiring recently.”

Ifs Years Lasts Stuff Advertising Fifty

Author:Jayni Chase

“Advertising agencies come to you and they are great fans, they are great creative people themselves, but they ask you to do something, and you say, "Well, we will, we'll create something together." And it is work. It's like you're doing something and they're saying, "Change this" and "Change that." It's not hard, horrible work, but creatively it's not just freedom.”

People Wells Hard Together Asks Creative Fans Like You Horrible Advertising Agency Working It Creative People Advertising Agencies Great Fans

Author:Wayne Coyne

“Everything's stolen. Everything precious - be it a kiss, or be it James Brown - gets misappropriated to the aid of the advertising executives. So, an act of reclamation, somewhere else to be: that's what I want my music to be. Somewhere you can step into. A place.”

Want Steps Kissing Aids Advertising Brown Executives Stolen Somewhere Else Reclamation

Author:David Gray

“If you're running far behind in the polls and you decide to use comparative advertising, you have to be able to explain to the people why the incumbent shouldn't have then ob.”

People Ifs Use Running Able Behinds Advertising Polls Incumbents

Author:Roger Ailes

“I had to quit triathlons, I continued to be active and worked in advertising agency .”

Active Quitting Advertising Agency Advertising Agencies Triathlon

Author:Kristin Armstrong

“There's all kinds of people teaching who don't do anything worth a nickel. Likewise in advertising.”

People Kind Teaching All Kinds Advertising Nickels

Author:Garry Winogrand

“Unfortunately, Florida is a mecca for the shyster element, and there are apparently no rules on the kinds of advertising a lawyer can do.”

Kind Can Do Elements Lawyer Advertising Florida Mecca

Author:Carl Hiaasen

“In the arts, the critic is the only independent source of information. The rest is advertising.”

Art Business Information Source Criticism Independent Critics Advertising

Author:Pauline Kael

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