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Advertising Quotes

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Advertising Quotes

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

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Book:Management: Tasks, Responsibilities, Practices
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“I was haunted always by my other life-my drab room in the Bronx, my square foot of the subway, my fixation upon the day's letter from Alabama-would it come and what would it say?-my shabby suits, my poverty, and love. While my friends were launching decently into life I had muscled my inadequate bark into midstream... I was a failure-mediocre at advertising work and unable to get started as a writer. Hating the city, I got roaring, weeping drunk on my last penny and went home.”

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Book:Fitzgerald: My Lost City: Personal Essays, 1920-1940
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“As I look back, I feel a touch of pride at my younger self's dedication to literature, which gave him the strength of mind to resist the blandishments of the enemies of promise. The sirens of ad-land sang sweetly and seductively, but I thought of Odysseus lashing himself to the mast of his ship, and somehow stayed on course.”

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Author:Salman Rushdie
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“The faults of advertising are only those common to all human institutions. If advertising speaks to a thousand in order to influence one, so does the church. And if it encourages people to live beyond their means, so does matrimony. Good times, bad times, there will always be advertising. In good times, people want to advertise; in bad times they have to.”

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Author:Bruce Barton
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“Examples of exaggeration can be found in almost any advertising medium. The use of the superlative is altogether too prevalent. 'The finest,' 'the best,' 'the greatest,' 'the purest,' 'the most economical,' and so on ad infinitum, are hurled at the public everywhere. Surely not all products of the same class can be the best or the finest.”

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Book:Advertising: Its Principles, Practice, and Technique
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“The ad industry isn't struggling for a new set of principles or abandoning the ones that made it great from the start. It's simply in the midst of a business cycle. I don't think it's more profound than that. And despite the economic downturn, I'm having more fun today than at any other moment in my 30-year advertising career. The game is more interesting and more relevant than ever.”

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Author:Rochelle B Lazarus
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“The copy of an ad is merely a punning gag to distract the critical faculties while the image of the product goes to work on the hypnotized viewer. Those who have spent their lives protesting about 'false and misleading ad copy' are godsends to advertisers, as teetotalers are to brewers, and moral censors are to books and films. The protesters are the best acclaimers and accelerators. Since the advent of pictures, the job of the ad copy is as incidental and latent as the 'meaning' of a poem is to a poem, or the words of a song are to a song.”

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Author:Marshall McLuhan
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“Any expensive ad represents the toil, attention, testing, wit, art, and skill of many people. Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.”

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Author:Marshall McLuhan
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“Such exaggerations have been so common that the public takes them with a grain of salt and partly excuses them as being due to the advertiser's license of self-assertiveness. Nevertheless, the fact remains that superlative generalities are weak arguments and far less convincing than a statement of facts. Much advertising copy would be improved immensely by doing away with brag and substituting actual facts about the merits of the article.”

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Author:Daniel Starch
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