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Advertising Quotes

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Advertising Quotes

“When the Internet first came into public use, it was hailed as a liberation from conformity, a floating world ruled by passion, creativity, innovation and freedom of information. When it was hijacked first by advertising and then by commerce, it seemed like it had been fully co-opted and brought into line with human greed and ambition.”

WorldFirstsHumansUsePassionLinesCreativityInformationInternetAmbitionInnovationGreedAdvertisingLiberationConformityCommerceFloating
Author:Neil Strauss
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“In much the same way, motherhood has become the essential female experience, valued above all others: giving life is where it's at. Give birth in cities where accommodation is precarious, schools have surrendered the fight and children are subject to the most vicious mental assault through advertising, TV, internet, fizzy drink manufacturers and so on. Without children you will never be fulfilled as a woman, but bringing up kids in decent conditions is almost impossible.”

WayGivingChildrenKidsSchoolLife IsFightingCitiesImpossibleConditionsSubjectsTvsBirthInternetDrinkEssentialsFemaleMotherhoodAdvertisingDecentFulfilledAssaultViciousPrecariousAccommodations
Author:Virginie Despentes
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“Girls get the message from very early on that what's most important is how they look, that their value, their worth depends on that. And boys get the message that this is what's important about girls. We get it from advertising. We get it from films. We get it from television shows, video games, everywhere we look. So no matter what else a woman does, no matter what else her achievements, their value still depends on how they look.”

LooksDoeStillsImportantMatterShowsFilmValuesGirlGamesBoysTelevisionDependsAchievementMessagesNo Matter WhatVideoAdvertisingWhat's ImportantTelevision Shows
Author:Jean Kilbourne
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“A very enjoyable meditation on the curious thing called 'Zen' -not the Japanese religious tradition but rather the Western clich of Zen that is embraced in advertising, self-help books, and much more. . . . Yamada, who is both a scholar of Buddhism and a student of archery, offers refreshing insight into Western stereotypes of Japan and Japanese culture, and how these are received in Japan.”

BookSelfHelpingCultureReligiousMeditationSelf HelpStudentsBuddhismOffersTraditionWesternInsightAdvertisingCuriousJapanScholarStereotypeEnjoyableRefreshingReligious TraditionsJapanese CultureArcherySelf Help BooksHelp Book
Author:Alexander Gardner
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“We live in a world ruled by fictions of every kind - mass merchandising, advertising, politics conducted as a branch of advertising, the instant translation of science and technology into popular imagery, the increasing blurring and intermingling of identities within the realm of consumer goods, the preempting of any free or original imaginative response to experience by the television screen. We live inside an enormous novel.”

WorldKindFictionTechnologyMassAdvertisingInstantBranchesTranslationsImageryScience And TechnologyMerchandising
Author:J. G. Ballard
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“Their constant yelping about a free press means, with a few honorable exceptions, freedom to peddle scandal, crime, sex, sensationalism, hate, innuendo and the political and financial uses of propaganda. A newspaper is a business out to make money through advertising revenue. That is predicated on the circulation and you know what circulation depends on.”

KnowsMeanUsePoliticalHateSexCrimeDependsPressesConstantFinancialNewspapersAdvertisingMaking MoneyPropagandaExceptionHonorableScandalRevenueCirculationFree PressInnuendoSensationalism
Book:The Long Goodbye: A Novel
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“The whole idea of image is so confused. On the one hand, Madison Avenue is worried about the image of the players in a tennis tour. On the other hand, sports events are often sponsored by the makers of junk food, beer, and cigarettes. What's the message when an athlete who works at keeping her body fit is sponsored by a sugar-filled snack that does more harm than good?”

DoeIdeasWholeBodyHandsSportsPlayerEventsFitMessagesFilledAthleteHarmAdvertisingWorriedBeerConfusedTennisMakersSugarCigaretteAvenuesJunkSnacksMadisonJunk FoodSo ConfusedMadison Avenue
Book:Being myself
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“Like propaganda generally, advertising must thus pervade the atmosphere; for it wants, paradoxically, to startle its beholders without really being noticed by them. Its aim is to jolt us, not "into thinking," as in a Brechtian formulation, but specifically away from thought, into quasiautomatic action: "To us," as an executive at Coca-Cola puts it, "communication is message assimilation--the respondent must be shown to behave in some way that proves they [sic] have come to accept the message, not merely to have received it.”

ThinkingWayWantActionAcceptingCommunicationProveMessagesAimAdvertisingAtmospherePropagandaBehaveExecutivesAssimilationBeholderCoca Cola
Book:Boxed in: The Culture of TV
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“The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.”

ImportantTvsProductsDemandMouthsPatientConnectedCampaignsFactorsAdvertisingBrandsConsistentTrustedSlogansYellingWord Of MouthTaglines
Author:Seth Godin
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“People say that it was degrading for an Olympic champion to run against a horse, but what was I supposed to do? I had four gold medals, but you can't eat four gold medals. There was no television, no big advertising, no endorsements then. Not for a black man, anyway.”

PeopleMenBigsRunningSportsBlackFourTelevisionGoldHorseAdvertisingAfrican AmericanChampionBlack PeopleMedalEntertainersAthleticsGold MedalsDegradingTrack And FieldEndorsements
Author:Jesse Owens
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“A large percentage of those living in developed societies are told what brand of soda they should drink, what cigarettes they should smoke, what clothes and shoes they should wear, what they should eat and what brand of food they should buy. Their political ideas are supplied in the same way. Every year a trillion dollars is spent on advertising.”

WayShouldYearsIdeasPoliticalDrinkClothesDollarsShoesAdvertisingBrandsSmokeCigaretteConsumerismPercentagesOverconsumptionSodaClothes And Shoes
Book:War, Racism and Economic Injustice: The Global Ravages of Capitalism
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“Consumer sales depend on the habits and behaviors of consumers, and those who manipulate consumer markets cannot but address behavior and attitude. That is presumably the object of the multibillion-dollar global advertising industry. Tea drinkers are improbable prospects for Coke sales.”

AttitudeObjectsDependsIndustryHabitBehaviorDollarsAdvertisingTeaConsumersAddressesConsumerismManipulateCokeProspectsOverconsumptionImprobableDrinkersBehavior And AttitudeAdvertising Industry
Book:Jihad vs. McWorld: Terrorism's Challenge to Democracy
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