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Advertising Quotes

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Advertising Quotes

“Different groups are differentially vulnerable to advertising; and their vulnerability varies not so much with the character or quantity of advertisements as with the informational resources they can claim by age, education, station in life, and government guarantees of consumer protection.”

“Publishing is no longer simply a matter of picking worthy manuscripts and putting them on offer. It is now as important to market books properly, to work with the bookstore chains to getterms, co-op advertising, and the like. The difficulty is that publishers who can market are most often not the publishers with worthy lists.”

“People who know nothing about advertising, nothing about pharmaceuticals, and nothing about economics have been loudly proclaiming that the drug companies spend too much on advertising - and demanding that the government pass laws based on their ignorance.”

“I'd say 3/4 of advertising works on pure Pavlov. Think how association, pure association, works. Take Coca-Cola company (we're the biggest share-holder). They want to be associated with every wonderful image: heroics in the Olympics, wonderful music, you name it. They don't want to be associated with presidents' funerals and so-forth.”

“The conservative side of our political spectrum has had an outsized voice over the last few years. I think especially since the establishment of Fox News, which has created an echo chamber in which people just hear the same ideas repeated ad infinitum. And you know, it's just basic advertising, basically. You hear the same idea over and over again. Or you can call it propaganda if you like.”

“What about self-awareness, the mysterious ability of the brain to reflect upon itself? Self-awareness can be tampered with by brainwashing, psychoactive drugs, electrical stimulation, political or religious propaganda, even advertising. A lifetime in front of a TV set may be the equivalent of a self transplant.”

“Kids today are sold so much, by corporations and media and commercials and advertising and music videos, that I do. A lot of times, they retain that stuff and wear it, and that's the concept of a hipster. It's about owning it and redefining it, on your own level. It's a way of retaining control and meaning, in a world where you're being told to think in a certain way.”

“The greatest damage done by advertising is precisely that it incessantly demonstrates the prostitution of men and women who lend their intellects, their voices, their artistic skills to purposes in which they themselves do not believe, and that it teaches [in the words of Leo Marx] 'the essential meaninglessness of all creations of the mind: words, images, and ideas.'”

“The other thing that gives a scientific man the creeps in the world today are the methods of choosing leaders - in every nation. Today, for example, in the United States, the two political parties have decided to employ public relations men, that is, advertising men, who are trained in the necessary methods of telling the truth or lying in order to develop a product.”

“If science exterminates a disease which has been working for God, it is God that gets the credit and all the pulpits break into grateful advertising-raptures and call attention to how good he is. Yes, he has done it. Perhaps he waited a thousand years before doing it. They forget to say that he is the slowest mover in the universe, that his Eye That Never Sleeps, might as well, since it takes a century to see what any other eye can see in a week.”

“Seems there's a big debate going on about whether a new TV commercial for Minute Maid orange juice portrays Popeye and Bluto as gay lovers or just good friends. The commercial shows Popeye and Bluto at the beach and riding a bicycle for two. I don't think that makes them gay. I think the fact they both find Olive Oyl attractive, that makes them gay.”

“The entertainment industry, the advertising industry have taken [the] tools from the art world and made themselves much more politically potent. We are really devastated and very impotent right now. A photographer just working for an advertising company has a platform to be much more politically effective in the world than an artist.”

“Working with Joe [Kosinski], definitely. I loved working with Joe. For a guy who doesn't really come from the fiction world - he comes from advertising and architecture - he's extremely easy-going and very calm. He's extremely detailed, but a very generous and fun director to work with. He really encouraged me to find the fun in the part and to have fun with it.”

“And then afterwards I worked in advertising for a year which taught me about writing even when you don't want to (laughter) because there's never a moment that you want to write about an Erickson cell phone but you have to. And that's really important you know obviously for the...like if you really want to write, you have to write every day no matter how you feel or you know. And then, yeah, and then I ended up working in TV and then from TV into movies and then directing, so.”

“All I knew about Ireland before I went there was what I learned from watching soap commercials all my life. I was totally misinformed. I thought it was an Irish tradition where you don't even take a shower with your soap - you take your soap for a walk, you compliment the soap for a little while and then, suddenly, you just start hacking it up with a hunting knife.”

“All television is an advertisement - that's why it exists. It wasn't the art-form first and then the commerce - it was that they could put on entertainment long enough to distract people into looking at products. It's for focusing people on advertising and separating you from money in some way. Some people forget that. The side product is that we get some great eye candy. TV is the best it has ever been right now. I don't have a problem with that since it's what keep us employed.”

“If you could see a photograph of what it took to make an advertising photograph - things you don't think about, like the photo assistant carefully arranging the meatballs - the degree of unnaturalness would be astonishing. Yet it produces an image that looks natural, and is orchestrated to provoke basic emotional responses.”

“In our modern society the image and mythic process has been taken over by corporations that directly control advertising and, indirectly, the entertainment industry. Powerful erotic images are used for the sole purpose of selling consumer products; the side effects of this commercialization have a profound impact on the sexual imagination and identity of vast numbers of people.”