Best Advertising Quotes | Short & Famous Sayings Page 17

Source: Confessions of an advertising man

“The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.”

Kind Use Economy Products Perspective Reader Advertising Meat Flags Tickets Headlines Prospects

Author:David Ogilvy

“Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.”

Has Beens Found Results Economy Fields Taught Products Tests Bitter Advertising Occasions Consumers Inferiors Rare Occasion Bitter Experience

Book:Confessions of an advertising man

Source: Confessions of an advertising man

“Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.”

Should Today Business Design Television Products Advertising Criticize Committees Messy Advertisements

Book:Confessions of an advertising man

Source: Confessions of an advertising man

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

People Body Business Five Written Design Dollars Average Advertising Copies Cents Eighty Headlines Adverts Great Advertising Advertising And Marketing Online Advertising

Author:David Ogilvy

“The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.”

Ifs Wells Important Leadership Business Products Tests Advertising Consumers Vocabulary Marketplace Important Words

Book:Confessions of an advertising man

Source: Confessions of an advertising man

“There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.”

Men Needs Genius Lays Golden Advertising Agency Exception Eggs Disagreeable Advertising Agencies Golden Eggs

Book:Confessions of an advertising man

Source: Confessions of an advertising man

“I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.”

Real Done Business Theory Advertising Ads Personal Experiences Persuasive

Author:David Ogilvy

“Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.”

Ifs Might Products Sells Stealing Advertising March Competitors Advertising Agencies

Author:David Ogilvy

“Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”

Persons Whole Enemy Economy Advertising Firm Merit Remove Disability Transformed Proclaiming

Author:David Ogilvy

“Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.”

Ifs Painting Reader Advertising Abstract Advertisements Advertising Agencies Abstract Painting

Book:Confessions of an advertising man

Source: Confessions of an advertising man

“Advertising is the rattling of a stick inside a swill bucket.”

Wisdom Sticks Marketing Selling Advertising Buckets Adverts Great Advertising Advertising And Marketing Advertising Business

Author:George Orwell

“As with the Christian religion, the worst advertisement for Socialism is its adherents.”

Christian Political Worst Economics Socialism Advertising Advertisements Advertising Agencies Government Programs Communism And Socialism

Author:George Orwell

“Marketing is too important to be left to the marketing department.”

Important Left Business Marketing Advertising Department Marketers Online Marketing

Author:David Packard

“Display advertising and the movies, though they may dull the wits, certainly stimulate the eyes.”

May Eye Wit Advertising Dull Display

Book:John Dos Passos: the major nonfictional prose

Source: John Dos Passos: the major nonfictional prose

“Young people are threatened... by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire.”

People Hard Use Young Desire Evil Natural Hard Work Catholic Satisfaction Technique Advertising Threatened Inclination

Author:Pope John Paul II

“Writing is the most fun you can have by yourself.”

“Advertising, music, atmospheres, subliminal messages and films can have an impact on our emotional life, and we cannot control it because we are not even conscious of it.”

Film Emotional Messages Conscious Impact Advertising Atmosphere Emotional Life Subliminal Subliminal Messages

Book:The Quest for Meaning: Developing a Philosophy of Pluralism

Source: The Quest for Meaning: Developing a Philosophy of Pluralism

“In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per day. At $5 per day, marketing people scoffed and said that is too small to matter. But if you think about it, to an engineer, 100 real humans everyday giving your product a try means you can really start improving.”

People Ifs Thinking Giving Trying Firsts Humans Mean Said Real Matter Products Everyday Marketing Advertising Budgets Engineers Improving Initials Clicks

Author:Eric Ries

“The truth is that our way of celebrating the Christmas season does spring from myriad cultures and sources, from St. Nicholas to Coca-Cola advertising campaigns.”

Way Doe Culture Source Truth Is Spring Seasons Campaigns Advertising Celebrate Coca Cola Christmas Season St Nicholas

Author:Richard Roeper

“Advertising is the art of convincing people to spend money they don't have for something they don't need.”

People Needs Art Funny Money Smile Marketing Advertising Convincing Funny Inspirational Spending Other People's Money

Author:Will Rogers

“Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.”

Products Amount Advertising Improving Advertisers Adverts Advertising And Marketing Advertisement Negative

Book:Will Rogers Speaks: Over 1,000 Timeless Quotations for Public Speakers (writers, Politicians, Comedians, Browsers ...)

Source: Will Rogers Speaks: Over 1,000 Timeless Quotations for Public Speakers (writers, Politicians, Comedians, Browsers ...)

“Why one Ad is worth more to a paper than 40 Editorials.”

Paper Advertising Forty Ads Editorials Adverts

Author:Will Rogers

“While working in advertising, I channelled my creative energy into elaborate escape fantasies: cake making, dog breeding, the Peace Corps.”

Energy Fantasy Creative Dog Advertising Cake Breeding Creative Energy Peace Corps

Author:Meg Rosoff

“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”

Art Happens Business Advertising Persuasion Power Of Persuasion

Author:William Bernbach

“The most powerful element in advertising is the truth.”

Powerful Elements Marketing Advertising Most Powerful Copywriting Great Advertising Advertising Industry

Author:William Bernbach

“Today's smartest advertising style is tomorrow's corn.”

Today Business Style Tomorrow Advertising Corn

Author:William Bernbach

“Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?”

People Knows Looks Humorous Advertising Dull Do You Know Ads Personal Grooming

Author:William Bernbach

“In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.”

World Real Evil Advertising Real World Passive Energetic Advertising Business

Author:William Bernbach

“Nobody counts the number of ads you run; they just remember the impression you make.”

“Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.”

Said Hard Forget Sells Advertising Consumers Substance

Author:William Bernbach

“I don't read my books, I write them. Once I've finished the many years it usually takes me to write them, I can't bear to read them, because I've spent too long with them already. I'm not advertising them very well, am I?”

Writing Years Wells Long I Can Book Bears Finished Advertising Take Me

Author:Salman Rushdie

“Appropriation is the idea that ate the art world. Go to any Chelsea gallery or international biennial and you'll find it. It's there in paintings of photographs, photographs of advertising, sculpture with ready-made objects, videos using already-existing film.”

World Art Made Ideas Film Objects Painting Ready Photograph International Video Advertising Sculpture Gallery Art World Chelsea Appropriation

Author:Jerry Saltz

“I had been keeping an off eye on the advertising field, thinking I might become an idea man and a copywriter.”

Thinking Men Ideas Might Eye Literature Fields Advertising

Book:Ever the Winds of Chance

Source: Ever the Winds of Chance

“Here is what the practical impact of Citizens United means. What Citizens United means is that corporations call hundreds of millions of dollars into television ads, radio ads, and other forms of advertising to defeat those candidates who stand up and take them on.”

Mean Form United Millions Television Citizens Impact Dollars Defeat Radio Practicals Advertising Corporations Candidates Ads Citizens United

Author:Bernie Sanders

“Advertising is the modern substitute for argument; its function is to make the worse appear the better.”

Religion Modern Argument Function Advertising Substitutes Advertisements Adverts Advertisement Negative

Book:The Works of George Santayana

Source: The Works of George Santayana

“I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know.”

Thinking Knows Way Can Do Company Industry Activity Fundamentals Advertising Consumers Phenomenon Platforms Google Overlapping Advertising Industry

Author:Eric Schmidt

“One of the unintended negative consequences of online advertising has been the loss of value in traditional classifieds. It's simply quicker, simply easier for an end user who's online, on a broadband connection, to look things up and to figure out what they want to buy.”

Want Looks Has Beens Ends Values Loss Figures Easier Consequence Negative Connections Traditional Advertising Online Users Broadband Negative Consequences Online Advertising

Author:Eric Schmidt

“The funny thing about advertising is that it's not a zero-sum game... Historically, in the digital ad world, pie has gotten larger and it's possible for everyone to win, and it's perfectly possible that will continue to be true for quite some time.”

World Games Winning Advertising Being True Digital Zero Ads Pie Funny Things Zero Sum Game

Author:Eric Schmidt

“I didn't think that a career in theater was very realistic so I thought the only thing I could make money doing and still be somewhat artistic was, god help me, advertising.”

Thinking Stills Helping Careers Theater Advertising Artistic Making Money Help Me Realistic God Help Doing Me God Help Me

Author:Liev Schreiber

“Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.”

People Thinking Littles Facts Company Training Marketing Advertising More Money Starbucks Advertisers Little Money Great Marketing

Author:Howard Schultz

“I welcome and seek your ideas, but do not bring me small ideas; bring me big ideas to match our future.”

Ideas Bigs Motivation Welcome Advertising Motivational Sports Our Future Big Ideas Small Ideas

Author:Arnold Schwarzenegger

“It is difficult to produce a television documentary that is both incisive and probing when every twelve minutes one is interrupted by twelve dancing rabbits singing about toilet paper.”

Humor Funny Difficult Minutes Produce Television Paper Singing Dancing Dance Marketing Selling Advertising Twelve Documentaries Toilets Rabbits Interrupted Toilet Paper Twilight Zone Probing

Author:Rod Serling

“Leave America and you'll find that the consumers in many other countries enjoy watching advertising. Not because the products are better, but because the ads are produced to be entertaining. Sometimes they are funny. Sometimes they are dramatic. Sometimes they are just beautiful.”

Country Sometimes America Beautiful Enjoy Products Advertising Consumers Dramatic Ads Entertaining Other Countries

Author:Simon Sinek

“The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned.”

People Knows Way Hate Force Produce Industry Advertising Irony New Ways Advertising Industry

Author:Simon Sinek

“The ad in the paper said 'Big Sale. Last Week.' Why advertise? I already missed it. They're just rubbing it in.”

Said Bigs Funny Lasts Week Paper Advertising Ads Rubbing It

Author:Yakov Smirnoff

“The reason advertising is governed by fear, after all, is that most agencies rely on just a few clients to bring in the lion's share of their revenues.”

Reason Share Advertising Rely Agency Lions Clients Revenue

Author:James Surowiecki

“Obviously the commercial news media tries to get you worked up and terrified so you'll buy products that they're advertising.”

Trying Media Products News Advertising Terrified News Media

Author:Matt Taibbi

“It has become a certainty now that if you will only advertise sufficiently you may make a fortune by selling anything.”

Ifs May Literature Fortune Selling Advertising Certainty

Book:The Prime Minister

Source: The Prime Minister

“Many a small thing has been made large by the right kind of advertising.”

Kind Has Beens Made Political Business Kindness Wise Marketing Witty Advertising Small Things Adverts Copywriting Great Advertising Advertising And Marketing Advertisement Negative

Author:Mark Twain

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