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Advertising Quotes

Browse 1509 quotes about Advertising.

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Advertising Quotes

“It's great when you can bait and switch people - and I don't mean that in a negative way, I mean that in truth. If we were advertising this movie as a very serious indictment about the hunt for war criminals, and it's a very dark drama, it would probably get great reviews, but people would stay away from it because no one wants to be lectured.”

PeopleIfsWayWantMeanWarDarkSeriousDramaNegativeCriminalsAdvertisingReviewsHuntsBaitIndictment
Author:Richard Shepard
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“Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.”

WayValuesSocialLevelsPowerfulQualityEffectsProductsKeysMouthsScalesAdvertisingMost PowerfulReviewsCommerceKey To SuccessTransparencyUnprecedentedRecommendationsMarketersWord Of MouthWay To Success
Author:Roelof Botha
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“As a culture, we've become upset by the tobacco companies advertising to children, but we sit idly by while the food companies do the very same thing. And we could make a claim that the toll taken on the public health by a poor diet rivals that taken by tobacco.”

ChildrenCulturePoorCompanyTakenClaimsAdvertisingUpsetDietsRivalsTobaccoPublic HealthTolls
Book:Salt, Sugar, Fat: How the Food Giants Hooked Us
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“The scientific community, public health officials, and others have raised serious doubt about the steps taken to ensure the safety and efficacy of the herbal dietary supplements taken daily by millions of Americans, as part of a broader investigation, NYAG is reviewing the sufficiency of the measures manufacturers and retailers are taking to independently assess the validity of their representations and advertising in connection with the sale of herbal supplements.”

CommunityStepsMillionsTakenDoubtSeriousHealthConnectionsSafetyRaisedAdvertisingOfficialsInvestigationRepresentationValidityPublic HealthSupplementsEfficacySufficiencyRetailers
Author:Eric Schneiderman
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“The con is a kind of jiu-jitsu that turns the sucker's own greed into its principal weapon. The greedier you are the more likely you are to be conned, and for the greater a sum. Since people regularly dispose of their intelligence in their rush to be swindled, and then turn right around and do it again, humans must want to be duped. Institutionalized wishful thinking - the stock market, religion, advertising - is after all a cornerstone of our system.”

PeopleThinkingWantHumansKindTurnsGreaterWeaponsGreedAdvertisingPrincipalSuckerWishful ThinkingCornerstonesJiu Jitsu
Author:Luc Sante
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“I came from advertising. For me it's about protecting the director's vision. That's always the goal. There's keeping things on budget and on time and dealing with selling the movie so that to me is a focus. But also it's about serving the script. We are genre filmmakers, those are the films we love to make, so my perspective is a little different.”

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Author:Charles Roven
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“Advertising serves not so much to advertise products as to promote consumption as a way of life. It 'educates' the masses into an unappeasable appetite not only for goods but for new experiences and personal fulfillment.”

WayProductsMassAdvertisingFulfillmentGoodsAppetiteEducateConsumptionNew ExperiencesPersonal Fulfillment
Book:The Culture of Narcissism: American Life in an Age of Diminishing Expectations
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“I had a friend who was the King's surgeon in England. One day I asked him what makes a great surgeon. He replied, "What distinguishes a great surgeon is his knowledge. He knows more than other surgeons. During an operation he finds something which he wasn't expecting, recognizes it and knows what to do about it." It's the same thing with advertising people. The good ones know more. How do you get to know more? By reading books about advertising. By picking the brains of people who know more than you do. From the Magic Lanterns. And from experience.”

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Author:David Ogilvy
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“I once found myself conspiring with a British Cabinet Minister as to how we might persuade Her Majesty's Treasury to cough up more money for the British Travel advertising in America. Said he, "Why does any American in his senses spend his vacation in the cold damp of an English summer when he could equally well bask under Italian skies? I can only suppose that your advertising is the answer." Damn right.”

WellsDoeSaidI CanMightAmericaFoundAnswersSkyColdSummerBritishSensesAdvertisingMinistersDamnItalianVacationMore MoneyMajestyCabinetsTreasuryDampConspiring
Book:Confessions of an advertising man
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“Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another, "Molly, my dear, I would have bought that new brand of toilet soap if only they hadn't set the body copy in ten point Garamond." Don't you believe it. What really decides consumers to buy or not to buy is the content of your advertising, not its form.”

IfsFirstsBelieveBodyFormHeardTenDearAdvertisingBrandsConsumersCopiesBusRidingToiletsSoapAvenuesHousewifeOnce Upon A Time
Author:David Ogilvy
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“You aren't advertising to a standing army; you are advertising to a moving parade. Three million consumers get married every year. The advertisement which sold a refrigerator to those who got married last year will probably be just as successful with those who'll get married next year. An advertisement is just like a radar sweep, constantly hunting new prospects as they come into the market. Get a good radar and keep it sweeping.”

YearsLastsMovingThreeNextMillionsSuccessfulMarriedStandingArmyAdvertisingConsumersHuntingLast YearNext YearParadesAdvertisementsSweepingProspectsRadarRefrigerators
Author:David Ogilvy
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“Once he could read and write he would have a mind fit to rule. So ran the democratic doctrine. But instead of a mind, universal literacy has given him rubber stamps, rubber stamps inked with advertising slogans, with editorials, with published scientific data, with the trivialities of the tabloids and the platitudes of history, but quite innocent of original thought.”

WritingMindGivenFitUniversalOriginalsDemocraticDoctrineInnocentAdvertisingDataRanLiteracyStampsSlogansRubberTabloidsEditorialsPlatitudesTrivialityOriginal Thought
Author:Edward Bernays
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