Quotessence
Home / Topics / Advertising Quotes

Advertising Quotes

Browse 1509 quotes about Advertising.

Related topics

PeopleIfsBusinessAdvertising AgenciesProductsThinkingWantMarketingWayWorldAdsAdvertisementsKnowsAgencyArtCompanyConsumersMenGreat AdvertisingKindEconomyNeedsMediaWritingAdvertising And MarketingIdeasShouldTelevisionAdvertsFirstsBelieveDoeYearsUseAdvertising BusinessLooksSellsBrandsInternetMeanTryingAdvertisement NegativeGivingHas BeensSellingTvsDollarsFormBigsCreativeIndustryMayMindAdvertisersCampaignsImportantLittlesWellsClientsHumansValuesCustomersFactsFilmGoogleLyingMessagesSometimesUsedLongMadePayTwoCultureDoneMediumsModernRunningShowsCommunicationFunnyMagazinesMassMatterRealSocialStillsTodayCoursesFeelsJobsModelsNewspapersPersonsPoliticalSchoolCountryDifferentI CanInformationmore

Advertising Quotes

“Here we will see that pharmaceutical companies spend tens of billions of pounds every year trying to change the treatment decisions of doctors: in fact, they spend twice as much on marketing and advertising as they do on the research and development of new drugs. Since we all want doctors to prescribe medicine based on evidence, and evidence is universal, there is only one possible reason for such huge spends: to distort evidence-based practice.”

MarketingAdvertisingPharmaceutical Industry
Book:Bad Pharma: How Drug Companies Mislead Doctors and Harm Patients
Create image

“If you accept the existence of advertising, you accept a system designed to persuade and to dominate minds by interfering in people's thinking patterns. You also accept that the system will be used by the sorts of people who like to influence people and are good at it. No person who did not wish to dominate others would choose to use advertising, or choosing it, succeed in it. So the basic nature of advertising and all technologies created to serve it will be consistent with this purpose, will encourage this behaviour in society, and will tend to push social evolution in this direction.”

AdvertisingControlMass MediaSocial Influence
Book:Four Arguments for the Elimination of Television
Create image

“The best way to get an idea across to the public, however outlandish, is to have the courage to present it to them in the first place. It’s easy to get sidetracked by overthinking something or trying to second-guess the general populace because of doubts and fears. They will be the ultimate authority on what they like and don’t like in the end.”

AdvertisingCourage QuotesSalesPublic RelationsSales TipsIdeas QuotesSecond GuessingPropaganda QuotesOverthinking QuotesBest Selling Quote
Author:Stewart Stafford
Create image

“Trade shows and events drive a surge in readership for trade magazines, websites, and newspapers. This spike is a prime opportunity to expose your company to thousands of potential buyers.”

MediaEventsAdvertisingBusiness AdvicePublic RelationsMarketing StrategyBusiness Growth And SuccessSmall Business MarketingTrade ShowEvent Marketing
Book:Trade Show 411: The Essential Guide to Exhibiting Like a Pro
Create image

“Personally, I believe that spending heavily on the decorations and display designs makes new clients out of random window shoppers”

BusinessSelf ImprovementMarketingAdvertisingSelf DevelopmentRetailMarketing AdviceMarketing And PromotionFranchisingBusiness Help
Book:Bringing the World of Super Luxury to Kuwait: 2014 Dissertation by Anas O. H. Hamshari, from the European School of Economics in Florence, Italy
Create image

“A huge advertisement in the unmistakably bright red tones of Vodacom, the global mobile phone giant, looked on this tawdry scene. It read to me like a distilled message about the only values that remained in this country, whose leaders were once committed Marxists: money and power.”

AdvertisingMarxismMozambique
Book:China's Second Continent: How a Million Migrants Are Building a New Empire in Africa
Create image

“This lad is an elite European coach. One of a select group of about half a dozen managers working in the world game today. The other five only take jobs with clubs that guarantee squads and trophies that will further enhance their already muscular CVs. Klopp doesn’t seem to need that in his life. He is truly a throwback. A contradiction in many senses – for instance he seems to have no problem being a shameless shill in doing adverts for some heavy weight corporations (Puma, Opel and others) and yet it is hard to escape the conclusion that here is a man on a mission that represents something more honest.”

AdvertisingAssociation FootballJurgen Klopp
Author:Rob Gutmann
Create image

“O sistema de produção privada manipula e intoxica o consumidor. Por requintados mecanismos de alienação publicitários, as aspirações e normas de comportamento das populações são controladas e integradas no sistema. Cria artificialmente, necessidades, modas, marcas, legendas, códigos sociais. O sistema de objectos é organizado como uma linguagem cujas leis nos são impostas pelos mestres do jogo económico, redundando tudo num grande desperdício colectivo, em prejuízo da satisfação de, por vezes, bem evidentes necessidades sociais.”

SocietyCapitalismEconomicsAdvertisingCapitalismoEconomiaPublicidade
Book:Introdução às Ciências Sociais
Create image

“Things are different now. Nowadays the client wants to show the big guys who keep a careful eye on what’s happening on screen and in real life that he can simply flush a million dollars down the tubes; and for that, the worse his advert is, the better. The viewer is left with the feeling that the client and the producers are absolute idiots, but then the signal indicating how much money it costs reaches the viewer’s brain. The final conclusion about the client is as follows – he may be a total cretin, but his business is doing so well he can afford to put out any old crap over and over again. And that’s the best kind of advertising there can possibly be. A man like that will get credit anywhere, no sweat.”

BusinessAdvertisingAdvertising Strategy
Book:Homo Zapiens
Create image

“You alone in Europe are not ancient oh Christianity The most modern European is you Pope Pius X And you whom the windows observe shame keeps you From entering a church and confessing this morning You read the prospectuses the catalogues the billboards that sing aloud That's the poetry this morning and for the prose there are the newspapers There are the 25 centime serials full of murder mysteries Portraits of great men and a thousand different headlines ("Zone")”

PoetryLanguageChurchEuropeWordsNewspapersAdvertisingProseConfessionCityModernityHeadlinesMysteriesMystery NovelsTextEuropeanBillboardCatalogsPope Pius X
Book:Zone
Create image

“The principles underlying propaganda are extremely simple. Find some common desire, some widespread unconscious fear or anxiety; think out some way to relate this wish or fear to the product you have to sell; then build a bridge of verbal or pictorial symbols over which your customer can pass from fact to compensatory dream, and from the dream to the illusion that your product, when purchased, will make the dream come true. They are selling hope. We no longer buy oranges, we buy vitality. We do not just buy an auto, we buy prestige. And so with all the rest. In toothpaste, for example, we buy not a mere cleanser and antiseptic, but release from the fear of being sexually repulsive. In vodka and whisky we are not buying a protoplasmic poison which in small doses, may depress the nervous system in a psychologically valuable way; we are buying friendliness and good fellowship, the warmth of Dingley Dell and the brilliance of the Mermaid Tavern. With our laxatives we buy the health of a Greek god. With the monthly best seller we acquire culture, the envy of our less literate neighbors and the respect of the sophisticated. In every case the motivation analyst has found some deep-seated wish or fear, whose energy can be used to move the customer to part with cash and so, indirectly, to turn the wheels of industry.”

AdvertisingPropagandaManipulationSales Techniques
Book:Brave New World Revisited
Create image

“Search Engine Optimization is no longer about stuffing keywords and attempting to trick Google into ranking your website. It's about creating a user experience that is data driven. We know what customers are searching for and we know how to get them to a page. It's a combination of science and art to successfully rank a website.”

MarketingAdvertisingDigital MarketingSeoWeb DevelopmentSearch Engine OptimizationWebsites
Book:Socialize Your Small Business: Internet Marketing For Small Business
Create image

“THE ORGANIC FOODS MYTH A few decades ago, a woman tried to sue a butter company that had printed the word 'LITE' on its product's packaging. She claimed to have gained so much weight from eating the butter, even though it was labeled as being 'LITE'. In court, the lawyer representing the butter company simply held up the container of butter and said to the judge, "My client did not lie. The container is indeed 'light in weight'. The woman lost the case. In a marketing class in college, we were assigned this case study to show us that 'puffery' is legal. This means that you can deceptively use words with double meanings to sell a product, even though they could mislead customers into thinking your words mean something different. I am using this example to touch upon the myth of organic foods. If I was a lawyer representing a company that had labeled its oranges as being organic, and a man was suing my client because he found out that the oranges were being sprayed with toxins, my defense opening statement would be very simple: "If it's not plastic or metallic, it's organic." Most products labeled as being organic are not really organic. This is the truth. You pay premium prices for products you think are grown without chemicals, but most products are. If an apple is labeled as being organic, it could mean two things. Either the apple tree itself is free from chemicals, or just the soil. One or the other, but rarely both. The truth is, the word 'organic' can mean many things, and taking a farmer to court would be difficult if you found out his fruits were indeed sprayed with pesticides. After all, all organisms on earth are scientifically labeled as being organic, unless they are made of plastic or metal. The word 'organic' comes from the word 'organism', meaning something that is, or once was, living and breathing air, water and sunlight. So, the next time you stroll through your local supermarket and see brown pears that are labeled as being organic, know that they could have been third-rate fare sourced from the last day of a weekend market, and have been re-labeled to be sold to a gullible crowd for a premium price. I have a friend who thinks that organic foods have to look beat up and deformed because the use of chemicals is what makes them look perfect and flawless. This is not true. Chemical-free foods can look perfect if grown in your backyard. If you go to jungles or forests untouched by man, you will see fruit and vegetables that look like they sprouted from trees from Heaven. So be cautious the next time you buy anything labeled as 'organic'. Unless you personally know the farmer or the company selling the products, don't trust what you read. You, me, and everything on land and sea are organic. Suzy Kassem, Truth Is Crying”

LawHeavenWaterBusinessCompanySeaHealthyMarketingLifestyleAdvertisingApplesSoilBuyingChemicalsFraudAdsOrganismsTreesDeceptiveSuzy KassemLegalFruitsFatLawyersButterFruits And VegetablesPesticidesHealthy DietCompaniesOrganicFarmerConsumerFoodsSupermarketOrganismCase StudyFood MarketHealth FoodsComapnyAdvertising PufferyButter StoryDeceptive AdvertisingExamples Of Puffery AdvertisingMarketing PufferyMarketing Puffery DefinitionMarketing Puffery ExamplesPufferyPuffery Advertising ExamplesPuffery CasePuffery ExamplesPuffery In Marketing MessagesPuffery Legal Definition
Book:Rise Up and Salute the Sun: The Writings of Suzy Kassem
Create image

“What we're left with ... is the distinctly uncomfortable sense that much of what we call culture jamming achieves the same effect as traditional marketing. Both rely on the bedrock principle that branding works. Yet marketing has moved on from branding toward a more direct emotional connection to our reptilian brains, which makes it immune to the cognitive dissonance culture jamming creates. In the meantime, the brans being promoted by some activists retain the full integrity of their original message,”

MarketingActivismAdvertisingBranding
Book:Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity
Create image

“We are disturbed about the effect of the Jewish influence on our press, radio, and motion pictures. It may become very serious. (Fulton) Lewis told us of one instance where the Jewish advertising firms threatened to remove all their advertising from the Mutual System if a certain feature was permitted to go on the air. The threat was powerful enough to have the feature removed.”

IfsMayEnoughCertainPowerfulAirInfluenceEffectsSeriousGoes OnPressesThreatRadioJewAdvertisingInstanceFirmFeaturesRemoveMutualThreatenedDisturbedMotion Pictures
Author:Charles Lindbergh
Create image

“The number of small businesses in the United States totals about 25 million. Because most of these have a local trading territory, relatively few advertise online. Online advertising reaches the masses of the Internet world, whether they are local or not.”

WorldStatesUnitedNumbersMillionsUnited StatesInternetMassLocalsAdvertisingOnlineTerritoryTradingSmall BusinessOnline Advertising
Book:Get Rich Click!: The Ultimate Guide to Making Money on the Internet
Create image