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Advertising Quotes

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Advertising Quotes

“If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.”

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Book:Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society
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“I see The Gap ads as being a great example of how branding has changed. Those Gap campaigns are pop culture. They've been incredibly powerful. They have had the kind of effect on culture that a hit band has. Just look at The Gap's Khaki swing ads, which were music videos. They had this tremendous impact on the industry - suddenly everything started looking like Gap ads and it became difficult to know who was co-opting whom and who was creating culture.”

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Author:Naomi Klein
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“there is a world, in a far-flung corner of our galaxy, where women have no nipples and motor cars, though legally capable of 70 mph never trundle a smidgen over thirty. A world where alcohol never makes people drunk and is only ever consumed in moderation by responsible adults who appear to be at least 25 years old!”

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Author:Trevor Beattie
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“I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement. It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.”

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Author:Aldous Huxley
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“Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.”

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Book:Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society
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“The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisements are so infernally dull.... our business needs massive transfusions of talent. And talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.”

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Author:David Ogilvy
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“Brand-image campaigns establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words, Mr. Martineau says, because the visual symbols are far more significant. They communicate faster. They are more direct. There is no work, no mental effort. Their sole purpose is to create images and moods.”

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Author:Rosser Reeves
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“The world has progressed to the point where it's most powerful force is public opinion. And I believe that in this world it is not the great book or epic play, as once was the case, that will shape that opinion, but those who understand mass media and the techniques of mass persuasion...We must not just believe in what we sell. We must sell what we believe in. And we must pour a vast energy into those causes.”

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Author:William Bernbach
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“No one can deny that much of our modern advertising is essentially dishonest; and it can be maintained that to lie freely and all the time for private profit is not to abuse the right of free speech, whether it is a violation of the law or not. But again the practical question is, how much lying for private profit is to be permitted by law?”

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Book:Freedom and Responsibility in the American Way of Life
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“TV is the only medium that I've ever been successful with in delivering really emotional messaging and I think as people are trying to work their way through what this changing environment is going to mean, playing to the emotional side as well as the pragmatic and the rational side is going to be something that a number of brands will want to fully explore.”

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Author:Jill McDonald
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“I think TV is still, out of every medium, the one that really offers simple easy enjoyment. You've got lots of choice, you've got the opportunity to be entertained or informed on your own or you've got the opportunity to enjoy and experience programming together. It really probably is, I still think, the most emotionally engaging and bonding medium that exists.”

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Author:Jill McDonald
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“Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.”

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Author:Tony Hsieh
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“It's always helpful to look outside of the web for your inspiration, to places where you might not at first expect to find a solution. The world is a collage of inspiration, from newspapers, magazine publishing, and advertising to product design, architecture and the fine arts.”

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Author:Andy Clark
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“That business aspect of the media, that Charlotte Street world, the advertising and programme executives, it leaves me absolutely cold. I'm supposed to be the director of a television company, but I've only ever seen that company as a vehicle for making the kind of programmes we wanted to make, getting our ideas on the screen.”

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Author:Rory Bremner
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