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Advertising Quotes

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Advertising Quotes

“You know, if government were a product, selling it would be illegal. ... Government contains impure ingredients - as anybody who's looked at Congress can tell you. ... government practices deceptive advertising. And the merest glance at the federal budget is enough to convict the government of perjury, extortion, and fraud. ... in a nutshell: government should be against the law. Term limits aren't enough. We need jail.”

IfsKnowsNeedsShouldEnoughGovernmentWould BeLawPoliticalTermLibertyPracticeEconomicProductsLimitsEconomicsCongressSellingAdvertisingBudgetsIllegalJailIngredientsFraudGlancesDeceptiveConvictsTerm LimitsPerjuryExtortion
Author:P. J. O'Rourke
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“Politicians, real-estate agents, used-car salesmen, and advertising copy-writers are expected to stretch facts in self-serving directions, but scientists who falsify their results are regarded by their peers as committing an inexcusable crime. Yet the sad fact is that the history of science swarms with cases of outright fakery and instances of scientists who unconsciously distorted their work by seeing it through lenses of passionately held beliefs.”

RealSelfFactsScienceUsedBeliefResultsCasesSeeingCarCrimePoliticianScientistExpectedAdvertisingInstanceAgentsServingCopiesPeersEstatesLensesSalesmanSelf ServingSwarmsHistory Of ScienceUsed CarEstate AgentsCar SalesmanUsed Car Salesman
Author:Martin Gardner
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“The trade of advertising is now so near to perfection that it is not easy to propose any improvement. But as every art ought to be exercized in due subordination to the public good, I cannot but propose it as a moral question to these masters of the public ear, whether they do not sometimes play too wantonly with our passions.”

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Book:The works of Samuel Johnson, LL. D.: with an essay on his life and genius
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“There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”

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Author:William Bernbach
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“I think TV is a medium where you can be entertained, you can be informed, you can relax and you can escape whenever you want. There's no other media, exception for fictional books, where you can do that. But additional to books you also have the picture, it's not only the text and that's the reason why, in terms of getting to the heart of the people, getting to the emotions of people, TV is the ideal media to get them. There is no other media who can do that.”

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Author:Gerhard Zeiler
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“In contemporary society, advertising is everywhere. We cannot walk down the street, shop, watch television, go through our mail, log on to the Internet, read a newspaper or take a train without encountering it. Whether we are alone, with our friends or family, or in a crowd, advertising is always with us, if only on the label of something we are using.”

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Book:The Discourse of Advertising
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“According to the estimate of a prominent advertising firm, above 90 per cent, of the earning capacity of the prominent nostrums is represented by their advertising. And all this advertising is based on the well-proven theory of the public's pitiable ignorance and gullibility in the vitally important matter of health.”

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Book:The Great American fraud
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“Drug companies spend more on advertising and marketing than on research, more on research on lifestyle drugs than on life saving drugs, and almost nothing on diseases that affect developing countries only. This is not surprising. Poor people cannot afford drugs, and drug companies make investments that yield the highest returns.”

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Author:Joseph Stiglitz
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“The gross national product includes air pollution and advertising for cigarettes, and ambulances to clear our highways of carnage. It counts special locks for our doors, and jails for the people who break them ... It does not allow for the health of our families, the quality of thier education, or the joy of their play.”

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Author:Robert Kennedy
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“According to the International Institute for Environment and Development, the annual amount spent globally on advertising aimed at increasing consumption topped $430 billion in 1998.Consumer capitalism is dedicated to the proposition that production is good in itself, no matter what is produced. The net effect is the massive production of absurd, empty and useless items which are nevertheless utterly serious since we earn our living from them, and dedicate our leisure time to them.”

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Author:Jacques Ellul
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“For this, to be sure, from the child's primer down to the last newspaper, every theater and every movie house, every advertising pillar and every billboard, must be pressed into the service of this one great mission, until the timorous prayer of our present parlor patriots: 'Lord, make us free!' is transformed in the brain of the smallest boy into the burning plea: 'Almighty God, bless our arms when the time comes; be just as thou hast always been; judge now whether we be deserving of freedom; Lord, bless our battle!"”

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Author:Adolf Hitler
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“In fast-moving, progress-conscious America, the consumer expects to be dizzied by progress. If he could completely understand advertising jargon he would be badly disappointed. The half-intelligibility which we expect, or even hope, to find in the latest product language personally reassures each of us that progress is being made: that the pace exceeds our ability to follow.”

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Author:Daniel J. Boorstin
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