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Advertising Quotes

“Marketing is so powerful that it can make even an extremely untalented musician a one-hundred-hits wonder.”

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Author:Mokokoma Mokhonoana
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“For most, the idea of whipping up a shrimp salad roll or assembling a cheeseburger loaf remained daunting. Sourcing the ingredients, finding the time, and completing the dish successfully were barriers. So why not purchase a frozen meal comprised of three or more dishes? It was ready in minutes versus hours with no preparation and cleanup. The instructions could not be clearer or simpler. Advertisements were quick to hit upon these benefits.”

FoodMarketingAdvertisingPop Culture
Book:TV DINNERS UNBOXED: The Hot History of Frozen Meals
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“Yet, running just beneath the surface of food industry feminism was an implicit anti-feminist message. Then as now, ads for packaged foods are aimed almost exclusively at women and so reinforced the retrograde idea that responsibility for feeding the family fell to mom. The slick new products would help her do a job that was hers & hers alone.”

WomenFeminismFoodCookingAdvertising
Book:Cooked: A Natural History of Transformation
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“Statistics document startling increases in divorce, singles, patchwork families, single parents, and so on, which imply significant changes in our concept and experience of family in today's society. It is clear that everyday reality no longer corresponds to the ad industry's image is the "average family": mother, father, two children, a dog, happy smiling faces, and lots of time for each other. You can be sure, however, that these out-dated images are not sure to any ignorance on the post of the ad industry; the image creators are well aware of the chances that have taken place. In contrast to the social-demographic changes, there is still a strong undercurrent in it culture that carries longings that are connected to, and stimulated by, those images.”

FamilyCapitalismAdvertisingConsumerismSocial ChangeAd Industry
Book:Self-Actualization
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“You certainly remember this scene from dozens of films: a boy and a girl are running hand in hand in a beautiful spring (or summer) landscape. Running, running, running and laughing. By laughing the two runners are proclaiming to the whole world, to audiences in all the movie theaters: "We're happy, we're glad to be in the world, we're in agreement with being!" It's a silly scene, a cliche, but it expresses a basic human attitude: serious laughter, laughter "beyond joking." All churches, all underwear manufacturers, all generals, all political parties, are in agreement about that kind of laughter, and all of them rush to put the image of the two laughing runners on the billboards advertising their religion, their products, their ideology, their nation, their sex, their dishwashing powder.”

PhilosophyHappinessNovelLaughterAdvertisingMeaning Of LifeExistentialismKitschCzech
Book:The Book of Laughter and Forgetting
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“Advertisers have known for decades what researchers are verifying in numerous studies: Images contain information and energy that profoundly affect your thoughts, emotions, and behaviors. Images determine your future.”

EnergyInformationFutureThoughtsEmotionsAdvertisingImagesBehaviors
Book:The Power of Tattoos: Twelve Hidden Energy Secrets of Body Art Every Tattoo Enthusiast Should Know
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“For the first time in history, children are growing up whose earliest sexual imprinting derives not from a living human being, or fantasies of their own; since the 1960s pornographic upsurge, the sexuality of children has begun to be shaped in response to cues that are no longer human. Nothing comparable has ever happened in the history of our species; it dislodges Freud. Today's children and young men and women have sexual identities that spiral around paper and celluloid phantoms: from Playboy to music videos to the blank females torsos in women's magazines, features obscured and eyes extinguished, they are being imprinted with a sexuality that is mass-produced, deliberately dehumanizing and inhuman.”

CultureBeautySocietyFeminismSelf EsteemAgingMarketingEqualitySexualityAdvertisingMagazinesPornographyBody ImageEating DisordersCosmeticsPlastic SurgeryFashion IndustryDouble StandardsObjectificationImagesMass CultureCosmetic SurgeryDiet Industry
Book:The Beauty Myth
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“She may resent Playboy because she resents feeling ugly in sex--or, if "beautiful," her body defined and diminished by pornography. It inhibits in her something she needs to live, and gives her the ultimate anaphrodisiac: the self-critical sexual gaze. Alice Walker's essay "Coming Apart" investigates the damage done: Comparing herself to her lover's pornography, her heroine "foolishly" decides that she is not beautiful.”

CultureBeautySocietyFeminismSelf EsteemAgingMarketingEqualitySexualityAdvertisingMagazinesPornographyBody ImageEating DisordersCosmeticsPlastic SurgeryFashion IndustryDouble StandardsObjectificationSexual ViolenceImagesMass CultureCosmetic SurgeryDiet Industry
Book:The Beauty Myth
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“In spite of hopes to the contrary, pornography and mass culture are working to collapse sexuality with rape, reinforcing the patterns of male dominance and female submission so that many young people believe this is simply the way sex it. This means that many of the rapists of the future will believe they are behaving within socially accepted norms.”

CultureSocietyFeminismSelf EsteemMarketingSexualityAdvertisingMagazinesRapeFashion Industry
Author:Susan G. Cole
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“Let's face it. We live in a command-based system, where we have been programmed since our earliest school years to become followers, not individuals. We have been conditioned to embrace teams, the herd, the masses, popular opinion -- and to reject what is different, eccentric or stands alone. We are so programmed that all it takes for any business or authority to condition our minds to follow or buy something is to simply repeat a statement more than three or four times until we repeat it ourselves and follow it as truth or the best trendiest thing. This is called "programming" -- the frequent repetition of words to condition us how to think, what to like or dislike, and who to follow.”

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Book:Rise Up and Salute the Sun: The Writings of Suzy Kassem
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“A society like the Italian, the very disorder of which renders the action of the State useless and ridiculous, is not without its charm and helps us to grasp this political truth: the principal task of the State today is to justify its own existence. To do so, it has to annihilate society's capacity to survive by itself. Surreptitiously undermining all forms of spontaneous regulation, deregulating, desocializing, breaking down the traditional mechanisms of bodies and antibodies, in order to substitute its artificial mechanisms - such is the strategy of a State locked in a subtle struggle with society - exactly like medicine, which lives off the destruction of natural defences and their replacement by artificial ones. In Rome, Niccolini manages to counter the obsessive fear of terrorism with a cultural revival. To the Romans who no longer dare go out in the evenings he offers festivals, performances, poetry galas. He brings culture down into the street. He combats the terrorist festival with the cultural, advertising festival. He will be criticized for wasteful expenditure, but the only way to fight terrorism is not to create 'solid' institutions, but to put upon the stage a culture that is as sacrificial, eccentric, and ephemeral as the terrorist acts themselves. One festival against the other. If terrorism is a sort of murderous advertising campaign which keeps our imagination on tenterhooks, it can be countered only by a piece of even more effective advertising.”

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Book:Cool memories
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“Be creative while inventing ideas, but be disciplined while implementing them.”

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Author:Amit Kalantri
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“A second relationship between advertising and identity is seen in the growing exploitation of desirable identities. Farberman and others have described how advertisers have marketed their products less and less on the basis of the product's merits and more and more by associating a "dream identity" with a possession of a given product. The suggestion is that the possession of a particular brand of car or cigarette will furnish you with the identity of a successful, attractive, worthy person. The message is clear - accumulating things is an effective means of achieving identity and actualizing one's potential.”

IdentityAdvertisingManipulationAdsAdvertisement
Book:Identity: Cultural Change and the Struggle for Self
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